City of Pharr to Host Fresh on the Border Press Conference

Join us as we unveil a new experience where produce takes center stage! 

Pharr, Texas – The City of Pharr is thrilled to announce the upcoming Fresh on the Border Press Conference, which will take place on Tuesday, September 19, 2023, at 10 am. This press conference will be held at Traveler Produce LLC in Pharr, Texas, and will showcase a glimpse of harvest through the lens of evolution, from farm to fork. Fresh on the Border will encompass a new experience with key signature events for both the industry stakeholder and the families of the City of Pharr and the Rio Grande Valley. 
In partnership with the City of Pharr, the Pharr International Bridge, and the Greater Chamber of Pharr, the entities will highlight and commemorate a significant tenure event while introducing an exciting lineup of additional celebrations that will become home to the City of Pharr.  These events under the Fresh on the Border umbrella will be celebrated for years to come. 
The Pharr International Bridge (PIB), is known as the number one crossing; over 60% of the nation’s produce comes from the PIB. The bridge also has a long-standing legacy in the produce industry encompassing both the distribution and supply chains. During Fresh on the Border, attendees will get a sneak peek into the exciting details of the upcoming festivities.
We would like to note that media representatives attending this press conference are strongly advised to wear cold weather gear, as the event will take place inside a cold storage unit.
So come and Join us at Fresh on the Border as we unveil the exciting plans and get a FRESH look at what is yet to come!
WHAT: Fresh on the Border
WHERE: Traveler Produce LLC (10701 S International Dr, Pharr, TX 78577)
WHEN: Tuesday, September 19, 2023, 10 AM – 12 PM