Registration is open now for the statewide competition designed to encourage individual Texans to step up to the challenge of living a healthier life and to provide a platform for friendly competition among communities to see who can be the healthiest.


The IT’S TIME TEXAS Community Challenge presented by H-E-B, is hosted by the nonprofit IT’S TIME TEXAS working tomake healthier lifestyles accessible to all Texans. The annual statewide healthy competition encourages individuals to eat healthier, exercise more, reduce stress, and take steps towards improving the health of Texans.

Individuals, mayors, schools and school districts, employers, and businesses can earn points on behalf of their communities for making healthy choices, like taking the stairs instead of the elevator or doing a group workout.

Participation in the IT’S TIME TEXAS Community Challenge is free and open to everyone.

The competition is tracked and measured via #healthyselfies and submissions to the Community Challenge website.
The website’s leader board will be regularly updated with new submissions and points earned, firing up a competitivespiritin communities across Texas. At the end of the eight weeks, the winning community and winning district in each size category will receive funds to put towards future health related projects. Individuals will also be eligible for prize giveaways through- out the Challenge.


Community Challenge Dates: January 7 -March 3, 2019 Registration is now open at


Unhealthy has become the new normal in Texas and the country. Preventable chronic diseases have become epidemics, threatening to bankrupt our state and erode our quality of life in Texas. The declining health of Texans is the result of a highlycomplex, wide-sweeping societal crisis that requires urgent, bold, and innovative action. The nonprofit IT’S TIME TEXASexists to bring about a culture of health in Texas by making health and wellness a way of life in Texas and the Community Challenge will do just that.

By working together at the individual and community levels, we aim to mobilize people to make significant changes at all levels of our society to influence the extent to which people have access to and opportunities to live healthier lives.

Together, we are working to reduce obesity rates and related chronic disease for all Texans and your involvement in the Community Challenge will make this possible in communities across the state.

» 9,350,975 is the projected number of Texans with diabetes, heart disease, and obesity related cancer in the year 2030. That’s a million more than the population of New York City.

» Texas has the 14th highest adult obesity rate in the nation, with a 33% adult obesity rate in Texas.
» Texas has the seventh highest obesity rate for youth ages 10 to 17.
» Children born in the U.S. in or after the year 2020 are projected to live shorter lives than their parents! » $32.5 billion is the projected cost of obesity to Texas employers in the year 2030.
» 25.2% of Texan adults reported doing no physical activity or exercise in the past 30 days.