PRESS RELEASE
Media Contact: Yuri Gonzalez
Phone: (956) 310-2139
Email: [email protected]
City of Pharr’s 3rd Annual Avocado Festival Welcomes Over 18,000 Attendees
FOR IMMEDIATE RELEASE
THURSDAY, OCTOBER 16, 2025
Pharr, Texas – The City of Pharr proudly hosted its 3rd Annual Avocado Festival, welcoming more than 18,000 attendees for a fun-filled day of live music, food, family activities, and community celebration. The event brought together residents and visitors to honor the city’s rich connection to the avocado and its role as a leading produce trade hub.
Pharr plays a key role in the nation’s produce trade. Approximately 70% of all avocados consumed in the United States pass through the Pharr International Bridge. In 2024, the bridge processed 1.3 billion pounds of avocados, highlighting Pharr’s position as a gateway for fresh produce from Mexico to markets across the country.
As part of the city’s “Fresh on the Border” initiative, the Avocado Festival also marks the start of the produce season each October, paying tribute to the growers, the bridge, and the fresh foods that connect our region to the rest of the nation.
This year’s festival was presented in partnership with the Greater Pharr Chamber of Commerce and presenting sponsor BMW of Pharr. The City of Pharr extends its sincere appreciation to all sponsors, performers, vendors, city staff, and community members whose hard work and support made the celebration possible.
Festivalgoers enjoyed a dynamic lineup of performers across two stages, featuring headliner Easton Corbin, who closed out the evening with an unforgettable performance. The Main Stage showcased La Sonora Dinamita de Ananidita, John King, RED – A Taylor Swift Tribute, and Beatriz Gonzalez, while the 956 Stage featured local talent including Mesteño, Domingo Elias 3Zero, and Alicat Crash.
The festival also featured over 100 food and market vendors, carnival rides, photo opportunities, lucha libre show, petting zoo, beer garden, arcade games, and a grand finale fireworks show!
The City of Pharr looks forward to welcoming everyone back next October for another celebration of community, culture, and the avocado.
