PRESS RELEASE
Media Contact: Yuri Gonzalez
Phone: (956) 310-2139
Email: [email protected]
City of Pharr Welcomes Nearly 7,000 Visitors to Magical Winter Wonderland Christmas Celebration
FOR IMMEDIATE RELEASE
WEDNESDAY, DECEMBER 10, 2025
Pharr, Texas – Downtown Pharr transformed into a shimmering Winter Wonderland as nearly 7,000 residents and visitors gathered to celebrate one of the city’s most beloved holiday traditions, the Lighting of the Christmas Tree and Downtown Park. Under a canopy of sparkling lights and festive decor, families enjoyed an evening filled with Christmas magic, unity, and community pride.
The highlight of the night took place when Mayor Dr. Ambrosio Hernandez led the Lighting of the Christmas Tree alongside several children who wrote heartfelt letters asking to help usher in the holiday season. Their excitement, joy, and Christmas spirit set the tone for an unforgettable evening in the heart of Pharr.
Throughout the event, families enjoyed a wide variety of seasonal activities, including Letters to Santa, Elf on the Shelf giveaways, snow, photo opportunities with Christmas backdrops, dance performances by local students, and over 40 food and non-food vendors offering treats, crafts, gifts, and holiday favorites. The Winter Wonderland festival also featured outstanding live performances by Trey Gonzalez and the EZ Band, filling the air with classic Christmas melodies and lively music. The night ended with a spectacular drone show.
Pharr’s Winter Wonderland continues to grow each year, becoming a cherished tradition that highlights the city’s commitment to creating meaningful, family-friendly events for all. With nearly 7,000 people in attendance, this year’s celebration stood as a testament to the joy, unity, and holiday spirit that define the Pharr community.
“Seeing thousands of families come together to celebrate the season reminds us why Pharr is such a special place,” said Mayor Ambrosio Hernandez, M.D. “This event is about community, connection, and creating joyful memories that our children and families will carry with them for years to come,” continued Hernandez. “We are grateful to everyone who joined us and helped make this Winter Wonderland truly magical,” he added.
The City of Pharr would like to thank all families, partners, vendors, volunteers, and performers who helped make the evening a wonderful success for our community. On behalf of all of us at the City of Pharr, we wish everyone a joyful holiday season!
