PRESS RELEASE
Media Contact: Yuri Gonzalez
Phone: (956) 310-2139
Email: [email protected]

Chris Young, Taylor Swift Tribute Band Among Performers Announced at Pharr’s Avocado Festival 2024 Press Conference

FOR IMMEDIATE RELEASE
THURSDAY, SEPTEMBER 5, 2024

Pharr, Texas – The City of Pharr, in collaboration with the Greater Pharr Chamber of Commerce, Pharr Economic Development Corporation (EDC), city leaders, and superintendents from local school districts, held a press conference today to announce the much-anticipated details of the upcoming Avocado Festival 2024.

This signature event, set to take place on Saturday, October 12, 2024, from 2 PM to 11 PM in Downtown Pharr, promises to be a day filled with fun, food, and entertainment for all ages.

During the press conference, city officials revealed a stellar musical lineup that includes performances by Trey Gonzalez, Mesteño, Red – Taylor Swift Tribute, La Casetera, and this year’s headliner, country music star Chris Young! Attendees can also look forward to browsing through over 100 food and market vendors from Pharr and across the state, showcasing the best of what the region has to offer.

In addition to the exciting performances and vendor offerings, this year’s festival will feature a variety of carnival rides, contests such as the guacamole contest and avocado costume contest, and an exciting car show.

Last year, the Avocado Festival attracted a crowd of 7,000 people, and this year, organizers expect the event to be even bigger and better! Admission is FREE before 5 PM, so be sure to arrive early to enjoy all the festivities.

The community and media are invited to attend Avocado Festival 2024. The event is set to take place on Saturday, October 12, 2024, from 2 PM to 11 PM in Downtown Pharr.

The press conference can be viewed in its entirety here.

About Avocado Festival: The Avocado Festival is the signature event of the City of Pharr, first launched in 2023. This annual celebration honors the beloved avocado, a fruit that plays a significant role not only in Pharr but across the entire nation. The Pharr International Bridge is responsible for crossing 80 percent of the nation’s avocados, contributing to $50 billion in trade annually. The festival is a way to celebrate this vital industry while bringing the community together for a day of fun, education, and delicious food.

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