MEDIA ADVISORY
Media Contact: Yuri Gonzalez
Phone: (956) 310-2139
Email: [email protected]
City of Pharr to Host 2025-2026 Start of the Produce Season on Thu., 10/9 @ 10 AM
FOR IMMEDIATE RELEASE
TUESDAY, OCTOBER 7, 2025
Pharr, Texas – The City of Pharr is proud to announce the official kickoff of the 2025-2026 Produce Season at the Pharr International Bridge. This 12th annual event highlights Pharr’s vital role as a gateway for fresh produce trade and underscores our continued commitment to connecting communities and economies across borders.
The celebration will take place at 10 AM on Thursday, October 9, 2025, at the Pharr International Bridge (9900 S. Cage Blvd.).
City officials will be joined by produce growers, importers, distributors, consumers, and dignitaries from both sides of the border to mark the start of one of the busiest and most impactful times of the year for trade and agriculture.
As the third-ranked port in Texas for trade with Mexico and the seventh-largest and fastest-growing land port of entry nationwide, the Pharr International Bridge stands at the forefront of North American commerce. Handling more than 65% of the nation’s fresh produce imports from Mexico and driving over $47 billion in annual trade, the bridge is a cornerstone of economic growth at the local, state, and national levels.
From farm to table, the Pharr International Bridge plays a pivotal role in ensuring fresh produce reaches millions of consumers. The start of the produce season celebrates not only the strength of our trade partnerships but also the resilience and growth of our regional economy.
This year’s kickoff will also feature the 4th annual Taste of Trade, an opportunity for attendees to sample dishes from local restaurants and businesses that showcase the fresh produce imported through the Pharr International Bridge.
We invite all members of the media to join us for this long-standing tradition as we officially welcome the 2025-2026 Produce Season at the Pharr International Bridge.
DETAILS
WHAT: 2025-2026 Start of the Produce Season & 4th Annual Taste of Trade
WHEN: Thursday, October 9, 2025, from 10 AM – 12 PM
WHERE: Pharr International Bridge (9900 S. Cage Blvd., Pharr, TX 78577)
