Pharr International Bridge Hosting Grand Celebration for 10th Annual Start of the Produce Season on 10/19 @ 10AM


Pharr, Texas – The Pharr International Bridge is thrilled to announce the 10th Annual Start of the Produce Season Celebration, a significant milestone in our ongoing commitment to ensuring the smooth and efficient flow of fresh produce between the United States and Mexico.
Our Start of the Produce Season celebration event takes place Thursday, October 19, 2023, from 10 AM to 12 PM at the Pharr International Bridge (9900 S. Cage Blvd.)

“The City of Pharr remains the #1 Port of Entry for Produce in the nation and we are proud to celebrate this continued milestone as we kick off the 2023-2024 Start of the Produce Season,” said Pharr Mayor Ambrosio Hernandez, M.D. “This annual celebration brings together all produce partners from both sides of the border to highlight the vital role and economic impact produce has on both sides of our border,” he added. 
City officials, alongside produce growers, importers, distributors, and consumers from both sides of the border, will gather to celebrate this remarkable occasion. The Pharr International Bridge has remained unwavering in its commitment to serving as one of the nation’s primary gateways for fresh produce.
This year, we are proud to introduce the 2nd Annual “A Taste of Trade” event, where local restaurants and businesses will showcase delectable offerings crafted with the very produce that crosses our bridge. It’s a unique opportunity to savor the delicious results of the collaboration between our bridge and the local culinary community. Mayor Dr. Ambrosio Hernandez and our guests will take part in the traditional cutting of the fruit symbolizing the start of the produce season.
Don’t forget to wear your Guayabera, as we come together to celebrate a decade of achievements and look forward to an even brighter future for the Pharr International Bridge and the communities it serves.
The public and members of the media are invited to attend.
Please RSVP to this special occasion by contacting Vanessa Guzman at [email protected].

WHAT:  Start of the Produce Season
WHEN: Thursday, October 19, 2023, from 10 am – 12 pm
WHERE: Pharr International Bridge (9900 S. Cage Blvd.)