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The Tradition Continues! Press Conference for “Fresh On the Border” Week & Avocado Festival Lineup to Be Announced on Thu., 7/17 @ 11 AM

Details

Yuri Gonzalez

(956) 310-2139

Published Date

Jul 7, 2025

MEDIA ADVISORY

Media Contact: Yuri Gonzalez
Phone: (956) 310-2139
Email: yuri.gonzalez@pharr-tx.gov

*Media is strongly encouraged to wear a cold weather coat and closed-toed shoes due to the nature of the venue.

The Tradition Continues!
Press Conference for “Fresh On the Border” Week & Avocado Festival Lineup to Be Announced on Thu., 7/17 @ 11 AM

FOR IMMEDIATE RELEASE
THURSDAY, JULY 3, 2025

Pharr, Texas – The City of Pharr, the Pharr International Bridge, and the Greater Pharr Chamber of Commerce are excited to announce the Fresh On the Border” Press Conference to reveal an exciting week of events and this year’s Avocado Festival musical lineup.

The press conference will be held on Thursday, July 17, 2025, at 11:00 AM at Lakeway Foods LLC, located at 10800 S. Palm Dr. in Pharr, Texas.

This event celebrates the importance of fresh produce, trade, community partnerships, and Pharr’s growing role in international commerce.

There will be guest speakers, exciting announcements, and the big reveal of this year’s Avocado Festival artist lineup. It’s a great opportunity to get a sneak peek at what’s ahead for some of the city’s most anticipated annual events.

The media is invited to attend.

DETAILS
WHAT: “Fresh on the Border” Press Conference
WHEN: Thursday, July 17, 2025, at 11 AM
WHERE: Lakeway Foods LLC (10800 S. Palm Drive, Pharr, TX 78577)

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