Media Contact: Yuri Gonzalez
Phone: (956) 310-2139
Email: [email protected]
City of Pharr Awarded $4.8 Million to Expand Broadband Workforce in South Texas and Launch Pharr Connect U
FOR IMMEDIATE RELEASE
WEDNESDAY, DECEMBER 17, 2025
Pharr, Texas – The City of Pharr is proud to announce it has been awarded $4,367,136 through the Building the Texas Broadband Workforce Grant Program, a highly competitive, statewide initiative designed to grow the skilled workforce needed to connect Texas communities to high-speed internet. With a $500,000 local match, the total project investment reaches $4,867,136, positioning Pharr and the Rio Grande Valley as leaders in broadband workforce development.
Using this funding, the City of Pharr will launch Pharr Connect U, a tuition-free city-led broadband workforce development program for students dedicated to preparing local individuals for high-demand careers in fiber broadband and digital infrastructure.
The grant is part of Texas’ historic broadband investments, which include more than $5 billion in federal funding and $1.5 billion allocated by the Texas Legislature through the 2023 Broadband Infrastructure Fund. The Texas Broadband Development Office (BDO) launched the Building the Texas Broadband Workforce Grant Program, a $25 million initiative funded by the Broadband Infrastructure Fund (BIF), to create tuition-free fiber optic training programs for skilled broadband technicians, focusing on hands-on skills, apprenticeships, and job placements to meet the state’s growing demand for broadband deployment. Organizations apply to develop or expand these programs, ensuring Texans get the necessary credentials for fiber installation and maintenance.
Building on its legacy of innovation, the City of Pharr has long laid the groundwork for broadband advancement through its city-owned Pharr Connect fiber broadband internet service. That success helped spark broader regional momentum for expanding digital access and infrastructure.
“This grant creates a direct pathway to opportunity for our residents while strengthening the region’s digital infrastructure,” said Jose Peña, IT Director for the City of Pharr. “Broadband connectivity is about more than internet access. It is about jobs, economic growth, and upward mobility for our families.”
This transformative effort is made possible through strong partnerships and matching contributions, including $250,000 from Methodist Healthcare Ministries of South Texas, Inc. and $250,000 from the Valley Baptist Legacy Foundation, together forming the required $500,000 local match.
In partnership with the PossAble Dream Foundation, Intercultural Development Research Association (IDRA), Connect Humanity – RGV Broadband Coalition, and regional workforce partners, including Workforce Solutions Cameron and Workforce Solutions Lower Rio Grande, the City of Pharr will launch Pharr Connect U, a tuition-free, comprehensive broadband workforce development program. In addition, the City will collaborate with multiple broadband employers to offer paid internship placements for students completing the certification course, strengthening the connection between training and real-world experience. The initiative will prepare local residents for high-demand careers as Fiber Optic Technicians using the Fiber Broadband Association’s OpTIC Path™ curriculum.
“The Rio Grande Valley Broadband Coalition is proud to work alongside the City of Pharr and our coalition partners to build a homegrown broadband workforce,” said Jordana Barton-Garcia, Director, Rio Grande Valley Broadband Coalition, Connect Humanity. She continued, “This initiative will train the next generation of broadband technicians and connect them to paid internships and high-wage jobs with industry partners. It’s a perfect example of why this coalition was created — to harness technology to unlock the talents of our people and strengthen the economy of our region.”
Training will include classroom instruction, hands-on labs, paid internships, and direct job placement with local broadband employers. Courses will be taught by employees from the City of Pharr IT Department at a fully equipped training facility in Pharr, and supported by wraparound services, job placement assistance, and targeted recruitment focused on underserved populations. Over the grant period, the program will prepare 240 trainees for industry-recognized certifications and strengthen the region’s broadband workforce pipeline.
“The City of Pharr continues to lead broadband connectivity efforts in the Rio Grande Valley,” said Mayor Ambrosio Hernandez, M.D. “This investment allows us to expand career pathways in a critical sector while empowering residents with skills for the jobs of the future. It ensures our region remains at the forefront of innovation, infrastructure, and opportunity.”
Pharr Connect U’s long-term goal is to retain talent in South Texas while supporting broadband expansion that impacts healthcare, education, business, and government services. As Texas continues to prioritize digital access, this initiative will help meet statewide workforce needs while improving economic opportunity across South Texas.
“The PossAble Dream Foundation is excited to be part of this initiative that is aligned with the mission of increasing the education and skill levels of the adult population of this region,” said Dr. Daniel P. King, Board President.
The City of Pharr thanks its partners, organizations, and community leaders whose collaboration made this grant possible and will create lasting benefits for residents throughout the Rio Grande Valley.
With this investment, Pharr and its partners are building a more connected and equitable future, one fiber line, one job, and one community at a time.
Media Contact: Yuri Gonzalez
Phone: (956) 310-2139
Email: [email protected]
City of Pharr to Host Acting Texas Comptroller Kelly Hancock for Economic Impact Report Press Conference and Pharr International Bridge Tour on Thursday, 12/18 @ 1:30 PM
FOR IMMEDIATE RELEASE
WEDNESDAY, DECEMBER 17, 2025
Pharr, Texas – The City of Pharr is proud to host Acting Texas Comptroller of Public Accounts Kelly Hancock for a tour of the Pharr International Bridge, followed by a press conference announcing the Comptroller’s Economic Impact Report.
The press conference will take place on Thursday, December 18, at 1:30 PM at the Pharr International Bridge Conference Room (9900 S. Cage Blvd.) in Pharr.
During the event, state and local leaders will highlight the economic significance of the Pharr International Bridge and its role in regional and statewide commerce.
“Land ports and bridges like the Pharr Bridge are critical to Texas’ role as the nation’s top trading state,” Comptroller Hancock said. “This crossing keeps goods moving, supports Texas jobs, and strengthens our economy by connecting Texas businesses to markets across North America.”
This event is open to members of the media only. Media interviews will be available by request.
To confirm attendance or request an interview, please contact Caity Jackson at [email protected] or by phone at 972-762-8046.
DETAILS
WHAT: Press Conference Announcing Economic Impact Report for the Pharr International Bridge by Acting Texas Comptroller Kelly Hancock
WHEN: Thursday, December 18, 2025, at 1:30 PM
WHERE: Pharr International Bridge Conference Room (9900 S. Cage Blvd., Pharr, TX 78577)
The Board of Commissioners of the City of Pharr met for a regular meeting on Monday, December 15, 2025, and considered an agenda that included the following highlights:
Eddie Martinez Honored as November 2025 Pharr Trailblazer of the Month
The Pharr City Commission, alongside Roland Gomez, Director of Development Services, proudly recognized Eddie Martinez, Planner for the Development Services Department, as the November 2025 Pharr Trailblazer of the Month. The Pharr Trailblazer Award celebrates employees who lead by example and make a meaningful, lasting impact on the organization and the community they serve. “Today we are recognizing an employee who truly exemplifies leadership, professionalism, and dedication to the City of Pharr,” said Gomez. “Eddie consistently demonstrates technical expertise, a collaborative spirit, and a strong commitment to thoughtful planning that supports the City’s continued growth and development.” Gomez added that Martinez’s work has a positive impact not only on internal teams, but also on the residents of Pharr. With 18 years of service to the City of Pharr, Martinez expressed his gratitude for the recognition and his pride in serving the community. “I love what I do and the impact we are making together for our residents,” said Martinez. “Thank you to the City and my colleagues for making this a great place to work.” Congratulations, Eddie!
Pharr Announces Launch of Pharr Connect U and $4.8 Million Grant to Expand Broadband Careers in the Region
The Pharr City Commission proudly announced that the City of Pharr has been awarded $4,367,136 through the Building the Texas Broadband Workforce Grant Program, a highly competitive statewide initiative focused on growing the skilled workforce needed to expand high-speed internet access across Texas. With a $500,000 local match, the total investment reaches $4,867,136, positioning Pharr and the Rio Grande Valley as leaders in broadband workforce development. Using this funding, the City of Pharr will launch Pharr Connect U, a tuition-free, city-led broadband workforce development program designed to prepare local residents for high-demand careers in fiber broadband and digital infrastructure. The program will equip participants with the skills needed to support modern connectivity and strengthen the region’s digital economy. This grant is part of Texas’ historic broadband investments, which include more than $5 billion in federal funding and $1.5 billion allocated by the Texas Legislature through the 2023 Broadband Infrastructure Fund. In partnership with the PossAble Dream Foundation, the Intercultural Development Research Association (IDRA), Connect Humanity–RGV Broadband Coalition, and regional workforce partners, including Workforce Solutions Cameron and Workforce Solutions Lower Rio Grande, the City of Pharr will implement a comprehensive and collaborative training program using the Fiber Broadband Association’s OpTIC Path™ curriculum. Participants will receive classroom instruction, hands-on training, and paid internship opportunities with broadband employers. Jose Peña, Pharr IT Director, proudly mentioned that the City of Pharr is one of only three agencies in the entire State of Texas approved to offer this specialized program, reinforcing its role as a regional leader in workforce development, digital innovation, and broadband connectivity.
City of Pharr Recognizes Graduates of Leadership Development Program
The Pharr City Commission and City Manager Dr. Jonathan B. Flores proudly recognized twenty employees from various departments who recently completed the Pharr Leadership Development Program. The program was created to support employees who aspire to leadership roles or who are currently serving in leadership positions by equipping them with the skills and knowledge needed to grow professionally within municipal government. “This program reflects the City of Pharr’s commitment to investing in our employees and developing future leaders from within,” said Dr. Flores. “We are incredibly proud of each participant and look forward to seeing their continued growth and impact across our organization.” The Leadership Development Program focuses on strengthening professional skills, enhancing collaboration, and building a deeper understanding of local government operations. By empowering employees to grow as leaders, the City of Pharr continues to strengthen its workforce and ensure high-quality service for the community.
City Commission Recognizes First Graduating Class of P.H.A.R.R. Academy
The Pharr City Commission, alongside Pharr Human Resources Director Veronica Ramirez, proudly recognized four employees who completed the first graduating cohort of the Public Hazards Alert Ready Response (P.H.A.R.R.) Academy. The seven-month program was designed to provide participants with a comprehensive understanding of the City’s emergency response operations and the critical roles played by first responder departments during emergencies. “This is a seven-month program that allows employees to learn firsthand how our first responder departments operate and work together during emergency situations,” said Ramirez. “We partnered with Pharr EMS, Public Safety Communications, Pharr Police Department, Pharr Fire Department, and Emergency Management to give participants a meaningful, hands-on learning experience,” she added. Through the academy, participants demonstrated strong commitment, teamwork, and collaboration while gaining valuable insight into emergency preparedness, coordination, and response efforts. The program strengthens internal knowledge across departments and reinforces the City of Pharr’s commitment to readiness, safety, and professional development.
City of Pharr Launches New Farm-to-Table Partnership with Hidalgo County 4-H
The Pharr City Commission, alongside Victoria Brewster, Director of External Relations for the City of Pharr, welcomed Brianna Gutierrez, Hidalgo County Texas A&M AgriLife Extension Agent for 4-H and Youth Development, to announce a new educational partnership focused on agriculture and student engagement. Through this collaboration with Hidalgo County 4-H, the City of Pharr is launching a Farm-to-Table initiative designed to teach students about the local agriculture industry and its vital role in the region’s economy. “Hidalgo County 4-H thanks the City of Pharr for this meaningful and hands-on learning experience that teaches our students the importance of the role of agriculture, transportation, and trade industries while informing and engaging our youth,” stated Gutierrez. The program provides hands-on learning experiences that connect classroom lessons to real-world careers and opportunities in agriculture, logistics, and trade. During a recent event, 4-H students toured Rio Farms, explored operations at Keystone Cold Storage, and learned about produce inspections at the Pharr International Bridge with U.S. Customs and Border Protection. These experiences provided students with a firsthand look at how locally grown produce is transported from the field to markets across the country and the world. The City of Pharr is proud to support educational initiatives that promote agriculture awareness, community service, and healthy living while inspiring the next generation of leaders.
Commission Adopts “Our Pharr Our Future” Comprehensive Plan
The Pharr City Commission approved, on first reading, an ordinance adopting the “Our Pharr Our Future 2035” Comprehensive Plan as the official Comprehensive Master Plan of the City of Pharr. The plan will serve as a long-term guide for growth, land use, transportation, and development throughout the city and its extraterritorial jurisdiction. The “Our Pharr Our Future” plan includes future land use maps, a thoroughfare plan, and policy guidance that will help shape zoning decisions and development regulations moving forward. The Plan will serve as a framework to promote public health, safety, and overall quality of life for Pharr residents.
City of Pharr Appoints Representatives to RGVMPO
The Pharr City Commission approved a resolution appointing representatives to the Rio Grande Valley Metropolitan Planning Organization (RGVMPO). Mayor Ambrosio Hernandez, M.D., was named as the City of Pharr’s designee, with Commissioner Daniel Chavez serving as the alternate. The RGVMPO coordinates regional transportation planning and helps guide state and federal funding for roadway, transit, and mobility projects across the Rio Grande Valley.
Featured Events:
Blue Santa Toy Giveaway – Friday, December 19, 2025, from 6 PM to 9 PM
The Pharr Police Department invites you to our Blue Santa Toy Giveaway!
Join us on December 19th from 6 PM to 9 PM at the Pharr ONE Amphitheater for an evening filled with holiday cheer as Blue Santa spreads joy to families in our community.
Date: Friday, December 19, 2025 Time: 6 PM – 9 PM Location: Pharr ONE Amphitheater (1121 E. Nolana Loop, Pharr, TX 78577)
This event is open to the public, and toys will be available while supplies last. Bring the kids, enjoy the festive atmosphere, and help us celebrate the spirit of giving!
2026 City of Pharr Ball Drop – Wednesday, December 31, 2025, from 8:30 PM to 12 AM
Ring in 2026 with us in Downtown Pharr! Join the City of Pharr for our New Year’s Eve Ball Drop on December 31st at 8:30 PM.
Date: Wednesday, December 31, 2025 Time: 8:30 PM – 12 AM Location: Downtown Pharr (118 S. Cage Blvd., Pharr, TX 78577)
Live music by The Spazmatics, food, drone & light show, and free admission!
Media Contact: Yuri Gonzalez
Phone: (956) 310-2139
Email: [email protected]
City of Pharr Welcomes Nearly 7,000 Visitors to Magical Winter Wonderland Christmas Celebration
FOR IMMEDIATE RELEASE
WEDNESDAY, DECEMBER 10, 2025
Pharr, Texas – Downtown Pharr transformed into a shimmering Winter Wonderland as nearly 7,000 residents and visitors gathered to celebrate one of the city’s most beloved holiday traditions, the Lighting of the Christmas Tree and Downtown Park. Under a canopy of sparkling lights and festive decor, families enjoyed an evening filled with Christmas magic, unity, and community pride.
The highlight of the night took place when Mayor Dr. Ambrosio Hernandez led the Lighting of the Christmas Tree alongside several children who wrote heartfelt letters asking to help usher in the holiday season. Their excitement, joy, and Christmas spirit set the tone for an unforgettable evening in the heart of Pharr.
Throughout the event, families enjoyed a wide variety of seasonal activities, including Letters to Santa, Elf on the Shelf giveaways, snow, photo opportunities with Christmas backdrops, dance performances by local students, and over 40 food and non-food vendors offering treats, crafts, gifts, and holiday favorites. The Winter Wonderland festival also featured outstanding live performances by Trey Gonzalez and the EZ Band, filling the air with classic Christmas melodies and lively music. The night ended with a spectacular drone show.
Pharr’s Winter Wonderland continues to grow each year, becoming a cherished tradition that highlights the city’s commitment to creating meaningful, family-friendly events for all. With nearly 7,000 people in attendance, this year’s celebration stood as a testament to the joy, unity, and holiday spirit that define the Pharr community.
“Seeing thousands of families come together to celebrate the season reminds us why Pharr is such a special place,” said Mayor Ambrosio Hernandez, M.D. “This event is about community, connection, and creating joyful memories that our children and families will carry with them for years to come,” continued Hernandez. “We are grateful to everyone who joined us and helped make this Winter Wonderland truly magical,” he added.
The City of Pharr would like to thank all families, partners, vendors, volunteers, and performers who helped make the evening a wonderful success for our community. On behalf of all of us at the City of Pharr, we wish everyone a joyful holiday season!
Media Contact: Yuri Gonzalez
Phone: (956) 310-2139
Email: [email protected]
MEDIA EVENT – Pharr Connect to Launch Fiber Broadband for Multi-Family Communities on Tue., 12/2 @5:30 PM
FOR IMMEDIATE RELEASE
THURSDAY, NOVEMBER 27, 2025
Pharr, Texas – The City of Pharr is excited to announce a major milestone in its ongoing effort to expand high-quality broadband access to more residents. Pharr Connect, the city’s fiber-optic internet service, is now expanding its service into multi-family living areas, including apartment complexes, 55+ communities, Winter Texan mobile home parks, and other private multi-family developments throughout Pharr.
The kickoff celebration will take place on Tuesday, December 2, at 5:30 PM at WinterHaven MHP (1015 W. Sam Houston Blvd.) in Pharr.
Pharr Connect is the City of Pharr’s solution to closing the digital divide. The city offers reliable, fast fiber internet and next-generation WiFi technology, connecting all devices in homes and businesses. While previously available to residential and business customers, service had not been extended to private areas of multi-family properties until now.
Through this effort, thousands of residents living in multi-dwelling units will now have access to Pharr Connect, strengthening digital access, opportunity, and connectivity across the community. The City of Pharr is proud to bring this service to even more families.
The growth of Pharr Connect will bring affordable broadband to even more residents. In addition, families with a child enrolled at PSJA ISD receive the service at no cost.
This event is exclusively for media to attend; city officials will be available for on-site interview opportunities. To RSVP your outlet’s attendance, please email [email protected] by 5 pm on Monday, December 1, 2025.
DETAILS
WHAT: Pharr Connect to Launch Fiber Broadband for Multi-Family Communities
WHEN: Tuesday, December 2, 2025, at 5:30 PM
WHERE: WinterHaven MHP (1015 W. Sam Houston Blvd), Pharr, TX
Media Contact: Yuri Gonzalez
Phone: (956) 310-2139
Email: [email protected]
City of Pharr Hosts Annual Turkey Distribution for Families in Need
FOR IMMEDIATE RELEASE
WEDNESDAY, NOVEMBER 26, 2025
Pharr, Texas – The City of Pharr Fire Department held its annual Thanksgiving Turkey Distribution on Tuesday, November 25th. This year, the City of Pharr proudly provided turkeys and all the traditional Thanksgiving sides to 100 families, ensuring they have everything needed to enjoy a complete holiday dinner.
For nearly 20 years, the Pharr Fire Department, with the assistance of the Pharr Police Department, has come together to make a meaningful impact during the holiday season. Through generous donations from community members and local businesses, the departments work tirelessly to bring joy to local families who may be struggling to afford a Thanksgiving meal.
To identify families most in need, the City of Pharr partners with local school districts, including PSJA ISD, Valley View ISD, Hidalgo ISD, IDEA Public Schools, and Vanguard Academy. Through food and monetary donations from numerous local businesses, the Pharr Fire Department gathers the resources needed to assemble and distribute the holiday meal packages.
“We are proud to continue this long-standing tradition,” said City Manager Jonathan Flores. “Thanks to the generosity of our community and our dedicated first responders, we can ensure that families across Pharr have a warm and joyful Thanksgiving meal.”
The effort highlights the spirit of unity and generosity that defines the Pharr community, especially during this time of year. All selected families have already picked up their Thanksgiving packages at the Pharr Fire Department.
The City of Pharr is grateful to every donor and volunteer who came together to support this year’s distribution.
Date: Friday, December 19, 2025
Time: 6 PM – 9 PM
Location: Pharr ONE Amphitheater (1121 E. Nolana Loop, Pharr, TX 78577)
Ring in 2026 with us in Downtown Pharr! Join the City of Pharr for our New Year’s Eve Ball Drop on December 31st at 8:30 PM.
