City of Pharr Appoints Lya Yllades as Assistant Director of City Communications
FOR IMMEDIATE RELEASE
THURSDAY, APRIL 16, 2026
Pharr, Texas – The City of Pharr has appointed Lya Yllades as Assistant Director for the Office of City Communications. Yllades brings years of award-winning communications experience to the role and is widely recognized across the Rio Grande Valley for her innovative public sector storytelling, strategic media relations, and resident-centered approach to communication.
Prior to joining the City of Pharr, Yllades served as Communications Director for the City of Alamo, where she developed the city’s communications department from the ground up. Beginning as a one-person operation, she transformed it into an award-winning team recognized at both the state and national levels, earning more than a dozen honors in just two years for excellence in government media, digital storytelling, and public information campaigns. During her tenure, she also led impactful initiatives, strengthening the city’s direct communication with residents.
Before her leadership role in Alamo, Yllades spent three years with the City of McAllen as a reporter/producer, where she further developed her expertise in municipal communications and public engagement. Her career began in broadcast journalism, with experience at local television stations including Telemundo and KRGV News Channel 5, where she worked in both English and Spanish media environments.
“We are excited to welcome Lya to the City of Pharr team,” said Kenia Gomez, Director of City Communications. “Her proven leadership, creativity, and commitment to effective public communication will strengthen our ability to connect with residents, tell our story, and continue elevating the high standard of excellence our community expects,” she added.
In her new role, Yllades will oversee strategic communications, media relations, digital messaging, branding initiatives, and creative efforts for the City of Pharr. She will play a key role in enhancing the city’s connection with residents through clear, innovative, and impactful communication.
“I am honored to join the City of Pharr and contribute to a community that is dynamic, forward-thinking, and deeply connected to its residents,” said Yllades. “I look forward to helping tell Pharr’s story and building meaningful communication that reflects the city’s growth, vision, and people.”
The Board of Commissioners of the City of Pharr met for a regular meeting on Monday, April 6, 2026, and considered an agenda that included the following highlights:
City of Pharr Proclaims April as Fair Housing Month
The Pharr City Commission approved a proclamation declaring April 2026 as Fair Housing Month, recognizing the importance of ensuring equal housing opportunities for all residents. The proclamation highlights the significance of the Federal Fair Housing Act and encourages the community to support efforts that promote fair and inclusive housing across all neighborhoods. The recognition was presented alongside board members and staff of the Pharr Housing Authority. Pharr Housing Authority Board President Mario Lizcano shared that the organization currently serves over 3,200 residents in the City of Pharr and expressed appreciation for the team’s continued dedication. “Thank you to our Pharr Housing team and Interim Director Lazaro Guerra for continuing to meet the needs of our city and for working with our residents to provide a community for our families,” said Lizcano. He also thanked Mayor Ambrosio Hernandez and the Pharr City Commission for their continued support and leadership.
Pharr Proclaims April 6-10, 2026, as National Community Development Week
The Pharr City Commission approved a proclamation declaring April 6–10, 2026, as National Community Development Week, recognizing the impact of the Community Development Block Grant (CDBG) program in supporting public services, housing programs, and community development initiatives. The program has helped build strong partnerships between local government, residents, and nonprofit organizations to serve low- and moderate-income communities. The proclamation was presented by Sandra Regalado, CDBG Manager for the City of Pharr, alongside staff members and partner organizations, including members of To Give International and Ave Frontera. Regalado shared that this marks the 52nd anniversary of the CDBG program, with the City of Pharr administering the program for 32 years and currently managing 72 entitlements. The city will also host a community celebration in recognition of the program’s 52nd anniversary and its continued impact.
Pharr Proclaims April 5–11, 2026, National Public Safety Telecommunicators Week
The Pharr City Commission approved a proclamation declaring April 5–11, 2026, as National Public Safety Telecommunicators Week, recognizing 9-1-1 telecommunicators as the vital link between the public and emergency responders. These highly trained professionals, often referred to as the “unseen first responders,” provide critical communication, rapid decision-making, and life-saving guidance during emergencies, ensuring the effectiveness of police, fire, and EMS services. The proclamation was presented by Danny Ramirez, Interim Public Safety Communications Director and Pharr EMS Chief, alongside members of the Pharr Telecommunications staff. “Our telecommunicators are the calm in the chaos and the first voice our residents hear in their most critical moments, whether it’s a medical emergency, a fire, or a call for police assistance,” said Ramirez. “They manage high call volumes, make life-saving decisions, and provide safety and calm for our residents. We appreciate all that they do,” he added. The City of Pharr is thankful for its outstanding telecommunications personnel and the care, dedication, and professionalism they bring to serving the community each day!
Pharr Maintains Strong Sales Tax Performance
The Pharr City Commission received the Sales Tax Collection Report for March 2026, showing continued steady growth. Year-to-date collections are up 3.01% compared to the same time last year, while March collections saw a slight decrease of 1.61%. Overall, sales tax revenue for the current fiscal year (FY 2025–2026) has increased 4.79% and remains 2.93% ahead of budget, reflecting a stable and growing local economy.
Commission Appoints Member to Keep Pharr Beautiful Board
The Pharr City Commission approved a resolution appointing Jaime Lopez to the Keep Pharr Beautiful Board. Mr. Lopez will join the board in supporting efforts to promote community beautification, environmental awareness, and civic pride throughout the city.
Featured Events:
Community Garage Sale – Saturday, April 18, 2026, from 9 AM to 2 PM
A day of deals, neighbors, and community spirit!
Our Community Garage Sale brings the Pharr community together to buy, sell, and connect. Whether you’re searching for a great bargain or just want to enjoy a morning with your neighbors, there’s something for everyone. Come be part of the fun and support our local community!
Saturday, April 18, 2026 9 AM – 2 PM Jose “Pepe” Salinas Recreation Center (1011 W Kelly Ave., Pharr, TX 78577)
For more information, please call our office at 956-402-4550.
The Board of Commissioners of the City of Pharr met for a special meeting on Wednesday, March 25, 2026, and considered an agenda that included the following highlights:
Pharr Proclaims April 5, 2026, as Okur-Chung Neurodevelopmental Syndrome Awareness Day
The Pharr City Commission proclaimed April 5, 2026, as Okur-Chung Neurodevelopmental Syndrome (OCNDS) Awareness Day to raise awareness of the ultra-rare genetic condition and support individuals and families affected. OCNDS is a lifelong condition caused by a mutation of the CSNK2A1 gene and is characterized by developmental delays, speech impairments, and other complex medical challenges. The proclamation recognizes the strength of patients, caregivers, and advocates, as well as the ongoing work of medical professionals and researchers advancing awareness and potential treatments. The recognition was presented to Pharr resident Erica Treviño and her son, Jordan, who has OCNDS. “Thank you to the City of Pharr for recognizing and supporting this proclamation and our family as we continue to advocate for my son and spread awareness about his rare condition,” said Treviño. Mayor Dr. Ambrosio Hernandez and the Pharr City Commission expressed their support for Jordan and working together to share his story and advocacy with the community.
Commission Recognizes Jaythan Barrera as the March Trailblazer of the Month
The Pharr City Commission recognized Jaythan Barrera of the Information Technology Department as the March Pharr Way Trailblazer of the Month for his exceptional customer service, leadership, and dedication to serving the community. Barrera was nominated by multiple departments, reflecting his commitment to supporting City operations across all areas. “Jaythan works with all our city departments, and we are proud to see that other departments nominated him, and we are grateful for his work and dedication,” said Jose Peña, Director of Information & Technology. Barrera expressed his appreciation for the recognition and gratitude for the honor. Congratulations, Jaythan!
City Sees Continued Economic Growth Through Sales Tax Revenue
The City of Pharr continues to see positive growth in sales tax collections. Year-to-date collections have increased by 5.08% compared to the same time last year, while February collections showed a slight decrease of 1.79% compared to February 2025. For the current fiscal year (FY 2025–2026), collections are up 6.5% overall and are currently 4.47% ahead of the projected budget, reflecting strong and steady economic activity in the city.
City Commission Adopts Ten Texas Traits of Good Government
The Pharr City Commission approved a resolution adopting the Ten Texas Traits of Good Government and authorized staff to apply for the Balanoff Good Government Award. The traits include being respectful, responsive, effective, transparent, competent, ethical, lawful, innovative, economical, and accountable. The City of Pharr is applying for the award, which recognizes cities that demonstrate strong leadership and good governance.
Commission Appoints Members to Animal Shelter Advisory Committee
The Pharr City Commission approved a resolution appointing and re-appointing four members to the Pharr Animal Shelter Advisory Committee following the expiration of previous terms. The Commission appointed Dr. Yarytza Rivera, David Fernandez, Daniel Castro, and Elizabeth Diaz to serve new three-year terms, continuing efforts to support and enhance animal welfare services in the community.
Featured Events:
Paint the Park – Painting Period: April 4th – April 24th
PHARR, IT’S TIME TO PAINT THE PARK!
Celebrate Earth Day 2026 by turning a parking space into a work of art at this FREE, all-ages community competition! This year’s theme: “Birds of Pharr.”
MEDIA ADVISORY
Media Contact: Kenia Gomez
Phone: (956) 769-1006
Email: [email protected]
City of Pharr to Host Annual Easter Eggstravaganza with Over 18,000 Eggs on Sat., 3/28 @ 9 AM
FOR IMMEDIATE RELEASE
THURSDAY, MARCH 26, 2026
Pharr, Texas – The City of Pharr invites families across the community to join in the fun at its annual Easter Eggstravaganza. There will be plenty of Easter festivities for the entire family, including the popular Egg Scavenger Hunt.
The event will take place on Saturday, March 28, 2026, at Allen & William Arnold City/School Park (615 W. Eldora Rd.) in Pharr. Registration begins at 9:00 AM, and the Egg Hunt starts at 10:00 AM.
Grab your baskets and get ready, this year’s celebration will feature over 18,000 eggs, along with carnival rides, moon jumps, a petting zoo, prizes, snacks, and a special appearance by the Easter Bunny.
All media and the public are invited to attend.
DETAILS
WHAT: City of Pharr Easter Eggstravaganza
WHEN: Saturday, March 28, 2026
WHERE: Allen & William Arnold City/School Park (615 W. Eldora Rd., Pharr, TX 78577)
MEDIA ADVISORY
Media Contact: Kenia Gomez
Phone: (956) 769-1006
Email: [email protected]
City of Pharr to Host S.A.F.E.R. Home Initiative Focused on Fire Prevention and Emergency Preparedness on Mon., 3/30 @ 10 AM
FOR IMMEDIATE RELEASE
TUESDAY, MARCH 24, 2026
Pharr, Texas – The City of Pharr Fire Department, in collaboration with the Pharr Public Health Department and the Valley Association for Independent Living (VAIL), will host the S.A.F.E.R. Home Initiative on Monday, March 30, 2026, at the Jose “Pepe” Salinas Memorial Recreational Center, located at 1011 W. Kelly Ave., in Pharr, Texas.
The seminar, titled S.A.F.E.R., is an acronym for Safety Awareness, Fire prevention, and Emergency Readiness. It is designed to equip residents with the knowledge and tools to stay safe and prepared.
This initiative aims to strengthen community preparedness by providing valuable information and resources, with a particular focus on assisting elderly, homebound, and individuals with special needs. Attendees will learn practical steps to reduce fire risks in the home, develop emergency plans, and better understand available support services within the community.
Media representatives will have the opportunity to capture visuals, engage with organizers, and learn more about how this program supports vulnerable populations.
For more information, call the Pharr Public Health Department at (956) 402-4652.
Registration is encouraged but not required. Register here.
DETAILS
WHAT: S.A.F.E.R. Home Initiative
WHEN: Monday, March 30th, 2026, from 10:00 AM – 12:00 PM
WHERE: Jose “Pepe” Salinas Memorial Recreational Center (1011 W. Kelly Ave., Pharr, Texas)
City of Pharr Honors Women’s Leadership and Impact at Annual International Women’s Day Celebration
FOR IMMEDIATE RELEASE
MONDAY, MARCH 23, 2026
Pharr, Texas – The City of Pharr recognized International Women’s Day with its annual Women’s Day Celebration, embracing this year’s theme, “Give to Gain,” and honoring the invaluable contributions of women across the city and community.
The celebration began with a meaningful act of service, as City of Pharr employees donated women’s clothing to support members of the local community. This initiative reflected the spirit of giving and unity that continues to define the City’s workforce and the powerful role women play in uplifting others.
The event featured a distinguished panel discussion highlighting women of distinction from across the community. Moderated by KRGV News Anchor Kristine Galvan, the conversation offered meaningful insight into the panelists’ own experiences, leadership perspectives, and professional journeys across diverse industries. Panelists included Natasha del Barrio, CEO of Bert Ogden and Fiesta Auto Group; Edna Posada, Owner of Spa La Posada; Cynthia Garza-Reyes, Deputy City Manager for the City of Pharr; and Dori Contreras, Retired Chief Justice of the Texas Thirteenth District Court of Appeals.
The luncheon concluded with the announcement of the City of Pharr’s 2026 Woman of the Year, Cynthia Garza-Reyes. With more than a decade of service with the City of Pharr and over 20 years in public service, Garza-Reyes has led and supported transformative initiatives that continue to shape the City of Pharr, including the expansion of the Pharr International Bridge and the development of Pharr Connect. Her leadership has not only advanced critical infrastructure and innovation but has also opened doors and set a standard of excellence for women in public service.
“Cynthia Garza-Reyes represents the very best of leadership in the City of Pharr,” said City Manager Dr. Jonathan B. Flores. “Her vision, dedication, and commitment to our residents have been a catalyst for growth and expansion in Pharr,” he added. “She has made a lasting impact on our organization and continues to inspire women across our workforce and community. We are proud to recognize her as our Woman of the Year.”
This year’s International Women’s Day Celebration was a great success, and the City of Pharr extends its sincere appreciation to all panelists and those who helped make the luncheon both meaningful and inspiring. The City of Pharr is committed to empowering women across our community and fostering a culture of growth, opportunity, and inclusion.
A day of deals, neighbors, and community spirit!
Saturday, April 18, 2026
9 AM – 2 PM
Jose “Pepe” Salinas Recreation Center (1011 W Kelly Ave., Pharr, TX 78577)
Scan the QR code to register or click the link below 
FOR IMMEDIATE RELEASE
