Pharr Bridge Celebrates 30 Years of “Connecting Two Nations” with 11th Annual Produce Season Kickoff
FOR IMMEDIATE RELEASE
TUESDAY, OCTOBER 15, 2024
Pharr, Texas – The City of Pharr proudly kicked off the 11th annual official start of the 2024-2025 Produce Season at the Pharr International Bridge during a celebratory event held on Thursday, October 10, 2024. This milestone marked the 30th anniversary of the bridge’s mission of “Connecting Two Nations” and underscored its vital role in facilitating the movement of fresh produce across borders.
The celebration attracted city officials, produce growers, importers, distributors, consumers, and dignitaries from both sides of the border, highlighting the Pharr International Bridge’s ongoing leadership in trade, agriculture, and commerce.
As the third-ranked port in Texas for trade with Mexico and the seventh-largest and fastest-growing land port of entry nationwide, the Pharr International Bridge is central to North American trade and agriculture. The bridge handles over 65% of the nation’s fresh produce imports from Mexico, contributing to more than $47 billion in annual trade and playing a crucial role in boosting the economy at local, state, and national levels.
“The Pharr International Bridge has proudly held the title of the number one produce bridge in the nation, and this event was a testament to our commitment to connecting growers in Mexico with consumers in the U.S.,” said Luis Bazan, Pharr International Bridge Director. “Celebrating our 30th anniversary was an exciting moment for us, and everyone looked forward to this event; it was different, fun, and exciting,” he added.
The kickoff marked one of the busiest and most impactful times of the year for the Pharr International Bridge, emphasizing its essential role in sustaining the flow of fresh goods that benefit millions, while supplying a rich bounty of fruits and vegetables to the United States.
“This was not just a regular ribbon-cutting; we literally cut the first piece of produce for the season,” noted Cindy Garza Reyes, Pharr Assistant City Manager/Director of External Relations. “What started as a small gathering of 40 individuals has now grown to well over 150 participants, showcasing the dedication of the City and our Bridge Department,” said Garza. She added, “Pharr has been instrumental in expanding connections within the industry, and we look forward to another successful season.”
The event also featured the vibrant 3rd annual “Taste of Trade,” where local chefs and restaurants transformed a bounty of fresh produce into mouthwatering culinary creations. Guests were treated to a true farm-to-table experience, giving them the opportunity to savor the flavors of the region, and as a special bonus, every attendee took home their own selection of freshly harvested produce to enjoy!
The City of Pharr thanks all attendees for participating in this time-honored tradition as they kicked off the 2024-2025 Produce Season and celebrated three decades of connecting nations and driving trade.
The Board of Commissioners of the City of Pharr met for a regular meeting on Monday, October 7, 2024, and considered an agenda that included the following highlights:
Pharr Proclaims October 6-12, 2024 as “Fire Prevention Week”
The Pharr City Commission has proclaimed October 6-12, 2024, as “Fire Prevention Week,” emphasizing the importance of fire safety, particularly in homes where fire poses significant risks. In 2022, over 2,700 individuals lost their lives, and fire departments responded to 360,000 home fires across the U.S. The proclamation highlights the critical role of working smoke alarms, which can halve the risk of fire-related deaths by providing early warnings. Pharr residents are encouraged to install and regularly test smoke alarms, create fire escape plans, and remain vigilant, with first responders dedicated to fire prevention and education efforts. This year’s theme, “Smoke Alarms: Make Them Work for You,” underlines the necessity of functional smoke alarms for safety. Pharr Fire Chief Pilar Rodriguez and members of the Pharr Fire Department including “Sparky” the Fire Dog accepted the proclamation. Chief Rodriguez urged residents to ensure they have fire alarms installed in all bedrooms and common spaces to detect fires and prevent serious injuries.
City Declares October 7th as “World Teacher’s Day”
The Pharr City Commission has proclaimed October 7, 2024, as “World Teacher’s Day,” recognizing the vital role teachers play in shaping the city’s future through high-quality education. The proclamation emphasizes that teacher quality is a key factor in student success, highlighting the dedication, resilience, and innovation that educators bring to their profession and communities. The community is encouraged to show support for teachers by displaying light blue ribbons outside homes and businesses during the week of October 5. This initiative reflects the city’s commitment to celebrating and supporting its educators for their essential contributions to students’ growth and success. Ana González, Executive Director of Teach For America Rio Grande Valley, and members of her team accepted the proclamation. “We are proud to highlight the amazing work teachers do in our community every day to educate our students and transform lives,” said Gonzalez. “Thank you to the City of Pharr for recognizing this important work and always supporting our teachers,” she added.
Pharr City Commission Appoints Members to Pharr Memorial Library Board
The Pharr City Commission has approved a resolution to appoint/reappoint two members and one ex-officio member to the Pharr Memorial Library Board. Diana Cuevas and Delia Soza were appointed as new members. These appointments ensure continued leadership and support for the library’s mission to serve the community. The appointed individuals will help guide the library’s development and services, contributing to its role as an educational and cultural resource for the city.
Featured Events:
Avocado Festival – Saturday, October 12, 2024, starting at 2 PM
Fire Prevention Month Event- Thursday, October 17, 2024, from 6 PM to 9 PM
Trail of Terror- October 25, 26, and 27 from 7:30 PM to 10:30 PM
The Original Trail of Terror is back!
Do you have what it takes to walk through this terrifying experience?
Join us on October 25th to the 27th at the Pharr Vanguard Nature & Birding Center from 7:30-10:30 PMfor a frightful walk.
Don’t forget to wear comfortable shoes—you’ll need them for this eerie walking trail! Tickets for this FREE TICKETED EVENT will be available on MONDAY, October 14th, at our Special Events Building (209 W Newcombe Park Ave) starting at 8 AM.
Can you escape the terror?
Salute to Veterans Parade & Fireworks- Saturday, November 9th starting at 5:30 PM
Mark your calendars for our annual Salute to Veterans Parade & Fireworks.
MEDIA ADVISORY
Media Contact: Yuri Gonzalez
Phone: (956) 310-2139
Email: [email protected]
Avocado Festival 2024 Prompts Road Closures in Downtown Pharr Beginning Wed., 10/9 @ 7 PM
FOR IMMEDIATE RELEASE
WEDNESDAY, OCTOBER 2, 2024
Pharr, Texas – The City of Pharr is excited to present Avocado Festival 2024 happening on Saturday, October 12, 2024, from 2 PM to 11 PM in Downtown Pharr!
In anticipation of the big event, road closures will begin Wednesday, October 9, 2024, at 7 PM. The following schedule will continue through Sunday, October 13, 2024.
Wednesday October 9, 2024, starting at 7:00 PM
Hard closure on Cage 281 from State Ave. to Cherokee Ave.
Soft closures on Old Business 83 from Aster St. to Athol St. (leaving access to Subway and Church’s through the shoulder).
Thursday, October 10, 2024
Closures remain the same.
Friday, October 11, 2024, starting at 8:00 AM
Hard closure from State Ave. to Kelly Ave. and on Old Business 83 Aster to Athol (leaving access to Subway and Church’s).
Saturday, October 12, 2024, ALL DAY
Soft closure on Clark Ave.
Hard closure on State Ave.
Hard closure on Kelly Ave.
Hard closure on Old Business 83 from Aster St. to Athol St.
Soft closures on Bluebonnet St. and Birch St.
Sunday, October 13, 2024
All Street closures will be lifted at 10:00 PM
Avocado Festival 2024 promises to be a day filled with fun, food, and entertainment for all ages. For more information, visit AvocadoFest.com.
The community and media are invited to attend Avocado Festival 2024.
DETAILS
WHAT: Avocado Festival 2024 Road Closures
WHEN: Wednesday, October 9 through Sunday, October 13, 2024
WHERE: See Map of Street Closures Below
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About Avocado Festival: The Avocado Festival is the signature event of the City of Pharr, first launched in 2023. This annual celebration honors the beloved avocado, a fruit that plays a significant role not only in Pharr but across the entire nation. The Pharr International Bridge is responsible for crossing 80 percent of the nation’s avocados, contributing to $50 billion in trade annually. The festival is a way to celebrate this vital industry while bringing the community together for a day of fun, education, and delicious food.
MEDIA ADVISORY
Media Contact: Yuri Gonzalez
Phone: (956) 310-2139
Email: [email protected]
Pharr International Bridge to Host Inaugural Truck Expo TOMORROW, 9/27 @ 11 AM
FOR IMMEDIATE RELEASE
THURSDAY, SEPTEMBER 26, 2024
Pharr, Texas – The Pharr International Bridge is proud to announce its inaugural Truck Expo, a unique event that will bring together trucking enthusiasts, industry professionals, and the local community for an exciting and informative day.
This free event is open to the public and will take place on Friday, September 27, 2024, from 11:00 AM to 5:00 PM at the Pharr EMS Headquarters located at 3000 N Cage Blvd, Pharr, TX.
Attendees will have the opportunity to explore an impressive truck showcase featuring vehicles from various companies, participate in prize giveaways, and learn about the latest trucking products and services.
Exhibitors at the event will include South Texas Truck Centers, Road Ranger, McKinney Trailer Rentals, Rush Truck Centers, and more offering a comprehensive view of the industry’s offerings.
In addition, the expo will feature a job fair, providing a chance to connect with employers and explore career opportunities in the trucking industry. CDL School enrollment information will be available for those interested in starting a career in trucking. Live music will also be part of the day’s entertainment.
For more information about the event, please contact Vanessa Guzman at (956) 402-4660.
The public and media are invited to attend.
DETAILS
WHAT: Truck Expo
WHEN: Friday, September 27, 2024, from 11:00 AM to 5:00 PM
WHERE: Pharr EMS Headquarters (3000 N. Cage Blvd., Pharr, TX 78577)
MEDIA ADVISORY
Media Contact: Yuri Gonzalez
Phone: (956) 310-2139
Email: [email protected]
Registration is Now Open for the City of Pharr Salute to Veteran’s Parade & Fireworks Show
FOR IMMEDIATE RELEASE
TUESDAY, SEPTEMBER 24, 2024
Pharr, Texas – The City of Pharr is excited to announce that registration is now open for the annual Pharr Salute to Veterans Parade and Fireworks Show. This community celebration will honor veterans and their service to our country.
The event will take place on Saturday, November 9, 2024, beginning at 5:30 PM in Downtown Pharr (200 S. Cage Blvd). The festivities will kick off with the parade at 5:30 PM, followed by Hub Market Days and live music at 7:00 PM, and the evening will conclude with a spectacular Fireworks Show at 8:00 PM.
Local businesses, organizations, and individuals are invited to join the parade by registering online. Register today to participate in this special tribute by filling out the 2024 Veterans Parade Registration Form, which is available at https://pharr.jotform.com/242545451415958. All entries are welcome, and early registration is encouraged.
Join us for a memorable day of gratitude, community spirit, and entertainment as we honor the men and women who have bravely served our nation. Don’t forget to show your patriotism by wearing red, white, and blue!
All media and the public are invited to attend.
DETAILS
WHAT: City of Pharr Salute to Veterans Parade and Fireworks Show
WHEN: Saturday, November 9, 2024 | Parade 5:30 PM | Hub Market & Live Music 7 PM | Fireworks 8 PM
WHERE: Downtown Pharr (200 S. Cage Blvd., Pharr, TX 78577)
The Board of Commissioners of the City of Pharr met for a regular meeting on Monday, September 16, 2024, and considered an agenda that included the following highlights:
City Proclaims September 25, 2024 as “National Day of Remembrance for Murder Victims”
The Pharr City Commission approved a proclamation declaring September 25, 2024, as the “National Day of Remembrance for Murder Victims.” This proclamation aligns with the efforts of the National Parents of Murdered Children (POMC) to honor the memory of victims of violence and recognize the profound impact these tragedies have on families and communities. With over 2,391 homicides in Texas in 2023, including 42 murders in the Rio Grande Valley, the day serves as a powerful reminder of the importance of supporting survivors, preventing future violence, and ensuring that the memories of murder victims are never forgotten. Through this proclamation, the City of Pharr seeks to not only memorialize those lost to violence but also amplify the voices of survivors working toward a safer, more compassionate society. Robert Garcia, President and CEO of Rio Grande Valley Families and Friends of Murdered Children, the local partner of the National Parents of Murdered Children (POMC), was present to receive the proclamation alongside a group of families who gathered to honor the memories of their relatives and promote the need for change. “We create a safe haven for victims’ families, offering support, compassion, and empathy, allowing them to help one another through their grief,” said Garcia. “We thank you for your continued support,” he added. “We extend our sincerest condolences to all of you and your families as you go through this grief,” said Mayor Ambrosio Hernandez, M.D. “It is difficult to lose a loved one, and although this is a solemn occasion, we are proud to continue supporting families by memorializing victims through the annual candlelight vigil, which brings many families together in solidarity,” he added. The City of Pharr encourages the community to join the 12th Annual Candlelight Vigil, “Standing Together, No One Stands Alone,” taking place at the Pharr Pepe Salinas Memorial Civic Center on September 25, 2024, from 6 pm. to 8 pm.
Pharr Declares September 2024 as “Prostate Cancer Awareness Month”
The Pharr City Commission proclaimed September 2024 as “Prostate Cancer Awareness Month.” This initiative aims to raise awareness about prostate cancer, the most commonly diagnosed cancer among men and the second leading cause of cancer-related deaths. In 2024, approximately 299,010 men in the U.S. are expected to be diagnosed with prostate cancer, and about 35,250 will die from the disease, which equates to one death every 15 minutes. With 1 in 8 men being affected, early detection and education are crucial in saving lives. The City of Pharr encourages all men to prioritize prostate screenings to help protect their health. Mario Lizcano, Administrator of Corporate Affairs at DHR Health, and Dr. David Alonzo accepted the proclamation on behalf of the organization and spoke about the importance of getting screened.
Pharr Proclaims October 23rd – 31st as “Red Ribbon Week”
The Pharr City Commission joined neighboring cities and PSJA ISD in proclaiming the week of October 23rd – 31st as “Red Ribbon Week.” This annual event is dedicated to promoting drug prevention and encouraging healthy, drug-free lifestyles among students and the community. By participating in Red Ribbon Week, these local entities aim to raise awareness about the dangers of drug abuse and foster a supportive environment for youth to make positive choices. Local leaders recognize that the support of residents is crucial in the fight against substance abuse. Established by Congress in 1988 to honor Drug Enforcement Administration agent Enrique “Kiki” Camarena, the Red Ribbon Campaign promotes a drug-free lifestyle and encourages community involvement. The red ribbon symbolizes the enduring belief that individual actions can make a difference, calling on all Americans to show their support by wearing a red ribbon and participating in drug-free activities. The proclamation was presented to Pharr Chief of Police Juan Gonzalez and Chief Rolando Garcia from PSJA ISD. “Thank you for having us and supporting our Red Ribbon Week initiatives as we work collaboratively to fight against drug use in our communities, especially among our youth,” said Chief Garcia. They also announced that this year’s Red Ribbon Week Parade will take place at 9 am on October 26, 2024, in the City of Alamo in front of PSJA Memorial and will go north toward Business 83, ending at Alamo Central Park. The Red Ribbon Initiative will be observed year-round, reinforcing the unified and visible commitment to a drug-free community and inviting all citizens of Pharr-San Juan-Alamo to engage in drug-free activities throughout the year.
Alzheimer’s Association Announces “Walk to End Alzheimer’s” on Saturday October 19th
The Pharr City Commission received an update on the upcoming “Walk to End Alzheimer’s” event from Maxine Viera, Program Manager for the Alzheimer’s Association alongside PV Villasenor, Walk Manager, Laura Valdez, Community Chair, and Dr. Cynthia Gutierrez, Pharr Director of Public Health. The Alzheimer’s Association Walk to End Alzheimer’s is the world’s largest fundraiser for Alzheimer’s care, support, and research, held annually in over 600 communities nationwide. This inspiring event invites participants of all ages and abilities to unite in the fight against Alzheimer’s disease. Since its inception in 1989 as the Alzheimer’s Association Memory Walk, it has mobilized millions to support crucial research and services. Scheduled for Saturday, October 19, 2024, at Pharr ONE (1121 E Nolana Loop, Pharr, TX), the event will feature registration at 8:00 am a ceremony at 9:00 am, and the walk will commence at 9:30 am. For more information, contact PV Villasenor-Sandell at (210) 963-5638 or [email protected].
Chief Pilar Rodriguez Recognized with Distinguished Service Award by the RGV Women’s Chamber
The Pharr City Commission and City Manager Dr. Jonathan Flores recognized Pharr Fire Chief Pilar Rodriguez who was recently honored by the RGV Women’s Chamber of Commerce with the Distinguished Service Award at their Night of Valor event. “We are proud of you and congratulate you on your leadership, service, and dedication to serving our community,” said Dr. Flores. Chief Rodriguez thanked the City Commission and stated, “It’s an honor to serve as Fire Chief and I’d like to thank the men and women of our department who do the heavy lifting every day and provide excellent service, keeping our community safe and sound,” Chief Rodriguez stated.
Pharr EMS Captain Raul Escamilla Honored with 2024 International Behind the Scenes Award
The Pharr City Commission, along with Ben Martinez, Assistant Pharr EMS Chief, and representatives from the Texas RGV Chapter of the Emergency Nurses Association (ENA), known as the RGV Chachalacas, including Aaron Salinas, a Board Member of the Texas Emergency Nursing Association, gathered to honor Raul Escamilla, Training and Compliance Captain with Pharr EMS, for receiving the 2024 International Behind the Scenes Award from the Emergency Nurses Association. This prestigious award recognizes individuals who demonstrate exceptional performance in professional practice, innovation, leadership, and advocacy. ENA Achievement Award recipients are celebrated as role models, mentors, and exemplars of excellence in emergency nursing. Captain Escamilla, who was previously honored with the 2023 State Award, has over 26 years of EMS experience and has been with the City of Pharr EMS for the past three years. “We are immensely proud of Raul and his contributions to Pharr EMS,” said Christine Chizek, 2023 ENA Past President. “He exemplifies collaborative leadership and plays a crucial role in educating and training future nurses throughout the Rio Grande Valley.” Mayor Ambrosio Hernandez, M.D., also expressed his pride, stating, “On behalf of the commission, I want to say how proud we are of you, Raul. Your dedication to our community and this remarkable award means so much to us. Congratulations, and thank you for all that you do.” Captain Escamilla thanked everyone for the recognition especially the RGV ENA for the nomination. “I am so honored and proud to receive this award and I am so grateful for all the support,” said Escamilla.
Pharr Memorial Library Receives 2025 Texas Library System Accreditation
The Pharr City Commission proudly congratulated Adolfo Garcia, Director of the Pharr Memorial Library, and his dedicated staff for once again achieving the prestigious Texas Library System Accreditation from the Texas State Library Archives Commission. “We are thrilled to receive another year of accreditation,” said Garcia. “This accomplishment highlights the exceptional caliber of our employees here at the City of Pharr and those working tirelessly at the library.” This recognition underscores the outstanding service and commitment of the Pharr Memorial Library team to excellence in library services. “Thank you for all the services you provide to our community and the wonderful events you sponsor throughout the year that promote literacy and library services,” said Mayor Ambrosio Hernandez, M.D.
City Commission Approves Budget for Fiscal Year 2024-2025
The Pharr City Commission has approved an ordinance adopting the budget for the fiscal year beginning October 1, 2024, and ending September 30, 2025. This new budget reflects a total increase in property taxes of $1,513,223, or 4.27%, compared to the previous year. Of this increase, $822,125 is derived from new property added to the tax roll. “We are proud to present a budget that not only projects a $10.9 million surplus to be reinvested into our reserve funds but also includes raises for all city staff—achieved without additional cost to taxpayers,” said City Manager Dr. Jonathan B. Flores.
Featured Events:
Avocado Festival- Saturday, October 12, 2024, starting at 2 pm
1st Annual Truck Expo – Friday, September 27, 2024, from 9 AM – 5 PM
209 W Newcombe Park Ave) starting at 8 AM.
Mark your calendars for our annual Salute to Veterans Parade & Fireworks.
5:30 PM – Parade
