Media Contact: Yuri Gonzalez
Phone: (956) 310-2139
Email: [email protected]
City of Pharr to Host 2025-2026 Start of the Produce Season on Thu., 10/9 @ 10 AM
FOR IMMEDIATE RELEASE
TUESDAY, OCTOBER 7, 2025
Pharr, Texas – The City of Pharr is proud to announce the official kickoff of the 2025-2026 Produce Season at the Pharr International Bridge. This 12th annual event highlights Pharr’s vital role as a gateway for fresh produce trade and underscores our continued commitment to connecting communities and economies across borders.
The celebration will take place at 10 AM on Thursday, October 9, 2025, at the Pharr International Bridge (9900 S. Cage Blvd.).
City officials will be joined by produce growers, importers, distributors, consumers, and dignitaries from both sides of the border to mark the start of one of the busiest and most impactful times of the year for trade and agriculture.
As the third-ranked port in Texas for trade with Mexico and the seventh-largest and fastest-growing land port of entry nationwide, the Pharr International Bridge stands at the forefront of North American commerce. Handling more than 65% of the nation’s fresh produce imports from Mexico and driving over $47 billion in annual trade, the bridge is a cornerstone of economic growth at the local, state, and national levels.
From farm to table, the Pharr International Bridge plays a pivotal role in ensuring fresh produce reaches millions of consumers. The start of the produce season celebrates not only the strength of our trade partnerships but also the resilience and growth of our regional economy.
This year’s kickoff will also feature the 4th annual Taste of Trade, an opportunity for attendees to sample dishes from local restaurants and businesses that showcase the fresh produce imported through the Pharr International Bridge.
We invite all members of the media to join us for this long-standing tradition as we officially welcome the 2025-2026 Produce Season at the Pharr International Bridge.
DETAILS
WHAT: 2025-2026 Start of the Produce Season & 4th Annual Taste of Trade
WHEN: Thursday, October 9, 2025, from 10 AM – 12 PM
WHERE: Pharr International Bridge (9900 S. Cage Blvd., Pharr, TX 78577)
Media Contact: Yuri Gonzalez
Phone: (956) 310-2139
Email: yuri.gonzalez@pharr-tx.gov
FOR IMMEDIATE RELEASE
MONDAY, SEPTEMBER 29, 2025
Pharr, Texas – The City of Pharr and the Pharr Economic Development Corporation are excited to announce a special media preview event at IKEA Pharr TODAY, Monday, September 29, 2025, from 9:00 a.m. to 11:00 a.m. at 500 N. Jackson Rd., Pharr, Texas.
This exclusive press event will provide media representatives with the opportunity to connect with IKEA officials, learn more about the new store, and capture an advance look ahead of the highly anticipated grand opening. Media representatives are encouraged to attend to gather photos, video, interviews, and b-roll footage.
The official grand opening and ribbon cutting ceremony for IKEA Pharr will be held on Wednesday, October 1, 2025, at 10 a.m. Members of the public, community leaders, and media are invited to join in the celebration.
Media Preview Event Details:
WHAT: Media Preview Event at IKEA Pharr
WHEN: Monday, September 29, 2025 – 9:00 a.m. – 11:00 a.m.
WHERE: IKEA Pharr (500 N. Jackson Rd., Pharr, TX 78577)
Grand Opening Ceremony and Ribbon Cutting Details:
WHAT: Official Grand Opening of IKEA Pharr
WHEN: Wednesday, October 1, 2025 – 10 a.m.
WHERE: IKEA Pharr (500 N. Jackson Rd., Pharr, TX 78577)
The Board of Commissioners of the City of Pharr met for a regular meeting on Monday, September 15, 2025, and considered an agenda that included the following highlights:
City Proclaims September 16-20 as “Mexican Independence Week”
The Pharr City Commission proudly approved a proclamation declaring September 16-20, 2025, as “Mexican Independence Week,” honoring the legacy of Father Miguel Hidalgo y Costilla’s Grito de Dolores and the cultural contributions of the Mexican and Mexican-American community. Griselda Salinas and Virginia Santana, Presidenta of AVE FRONTERA, Inc., along with members of their organization, accepted the proclamation and shared with the Commission the important work their nonprofit carries out to instill cultural pride, strengthen family bonds, and promote community well-being. In celebration of this historic occasion, AVE FRONTERA, Inc. will host a community-wide event on Saturday, September 20, 2025, from 5:00 pm to 9:00 pm at the Development and Research Center (850 W. Dicker Rd.) in South Pharr. “Thank you to the City of Pharr for your support as we host our first event in the community,” said Santana. “We invite everyone to come out to celebrate with us and learn about the history and culture of Mexico’s Independence Day.” The event will feature live cultural performances, a reenactment of El Grito de Dolores, Mexican Folklórico dances, educational exhibits, and family-centered activities, all designed to honor heritage, foster cross-generational learning, and celebrate the spirit of independence.
Pharr Declares September 25, 2025, as “National Day of Remembrance for Murder Victims”
The Pharr City Commission approved a proclamation declaring September 25, 2025, as “National Day of Remembrance for Murder Victims,” honoring the lives lost to violence and the families forever changed by their absence. Present to receive the proclamation were Robert Garcia, CEO, President, and founder of the Rio Grande Valley Families & Friends of Murdered Children (RGV-FF) Inc., along with members of the organization. Garcia shared with the Commission the critical work RGV-FF carries out in supporting survivors of violent crimes and homicide, helping children and families navigate trauma, and advocating for healing, safety, and justice. Since 2014, the organization has served more than 2,200 families across the region, and the need for support continues to grow. In 2024 alone, Texas recorded 1,847 homicides, leaving more than 18,470 close relatives directly impacted. Here in the Rio Grande Valley, 53 murders were reported, with over 530 surviving family members facing the devastating loss of a loved one. To commemorate this solemn day, RGV-FF will host its 13th Annual Candlelight Vigil on Thursday, September 25, 2025, from 6:00 to 8:00 pm at the Jose “Pepe” Salinas Memorial Recreation Center, located at 1011 W. Kelly Avenue in Pharr. The vigil will feature the lighting of candles, the reading of names, and the sharing of stories that honor the lives of loved ones lost. “To Mayor Dr. Ambrosio Hernandez and the Pharr City Commission, thank you for standing as a pillar of compassion, remembrance, hope, and unity, and allowing us to share our grief, advocacy, and our stories with the community,” said Garcia. “We appreciate your unwavering support as we continue to host our vigil here in the City of Pharr.”
Laura Saldaña Honored as Pharr’s First “Trailblazer of the Month”
The Pharr City Commission and City Manager Dr. Jonathan B. Flores proudly recognized Laura Saldaña from the Pharr Memorial Library with the inaugural “Trailblazer of the Month” Award, honoring her dedication, work ethic, and commitment to excellence. Library Director Adolfo Garcia introduced Saldaña, praising her as a model employee whose performance consistently reflects the highest standards. “Laura Saldaña meets and exceeds all Pharr Trailblazer principles and traits; we commend you for your top-quality performance and for always going above and beyond,” Garcia said. He added that she was also named Employee of the Month. Saldaña expressed her gratitude, saying, “Thank you so much. I’ve always said I don’t need any recognition for my quality of work, but I truly appreciate this honor and being a part of this team.” Members of the Pharr City Commission, including Commissioner Pacheco, joined in commending Saldaña for her professionalism and service, thanking her for her contributions to the City of Pharr and the community she serves. As the very first recipient of this award, Saldaña has set a high standard for future honorees, embodying the spirit of a true trailblazer. Congratulations, Laura!
Pharr City Commission Welcomes Presentation on Upcoming “Walk to End Alzheimer’s”
The Pharr City Commission received a special presentation from Maxine Viera and Laura Karam, Chairperson of the Walk to End Alzheimer’s for the Upper Valley, about the organization’s upcoming event. Karam shared that the Walk to End Alzheimer’s will once again take place at the Pharr One Center, located at 1121 E. Nolana Loop, on Saturday, October 4, 2025. “We invite all families to join us for the walk as we continue to advocate for Alzheimer’s education, awareness, and research,” said Karam. Viera and Karam encouraged the community to participate by registering for this year’s walk and reminded residents that every step taken helps bring greater awareness and support to those affected by Alzheimer’s. To sign up or learn more, visit https://bit.ly/3FDXD3Q.
City of Pharr Approves Tax Rate for FY 2025–2026
The Pharr City Commission approved the property tax rate for the upcoming fiscal year at .7676 cents per $100 valuation (a 5.9% increase in the tax rate). This rate, which remains the same as last year, is divided into .5852 cents for Maintenance and Operations and .1824 cents for Interest and Sinking. The adoption ensures compliance with state law while maintaining fiscal transparency. Residents will see NO increase in the City’s tax rate from the prior year.
Pharr City Commission Approves FY 2025–2026 Budget
The Pharr City Commission adopted the budget for the fiscal year beginning October 1, 2025, and ending September 30, 2026. The $290 million budget strategically allocates funding across departments and services to meet operational needs, expand infrastructure, and support long-term goals. This year’s budget will raise $2.9 million more in property tax revenue than last year, including nearly $1 million from new properties added to the tax roll. The budget invests in services, infrastructure, and growth to support Pharr’s residents and future development.
Pharr Approves Budget Amendment for FY 2024–2025
The Pharr City Commission has approved a budget amendment to ensure transparency and adhere to state regulations for the upcoming fiscal year. The amendment adjusts appropriations due to increased revenues and resources. It accurately reflects activity but has no net effect on the General Fund, maintaining the City’s finances and transparency without impacting the budget.
City of Pharr Updates Alcoholic Beverage Ordinance for Compliance
The Pharr City Commission approved an amendment to its Alcoholic Beverages permitting ordinance to comply with Senate Bill 1008. The updated ordinance ensures that food service establishments already licensed by the Texas Alcoholic Beverage Commission (TABC) are not charged duplicate local fees, preventing double-charging and aligning with statewide standards. This change benefits local businesses by providing fair, consistent regulations without unnecessary costs.
Pharr City Commission Approves Nomination to Hidalgo County Appraisal District Board
The Pharr City Commission approved David Moreno of Donna as a nominee to the Hidalgo County Appraisal District Board of Directors (HCAD) for the 2026–2029 term. The Appraisal District sets property values that affect local taxes for schools, cities, and other services. The HCAD Board of Directors consists of nine members: five voting members appointed by participating entities, three members elected by county voters, and one ex officio member (the County Tax Assessor/Collector).
Pharr Commission Approves Reappointment to the Civil Service Commission
The Pharr City Commission approved the reappointment of Vittorio Puente to the Civil Service Commission. Puente’s term was set to expire on October 2, 2025, and he expressed his desire to continue serving.
Pharr Commission Appoints New Member to Keep Pharr Beautiful Committee
The Pharr City Commission appointed Mercedes Guillen to the Keep Pharr Beautiful Committee, filling the position previously held by Romeo Robles Jr., whose term expired on June 5, 2025.
The Board of Commissioners of the City of Pharr met for a regular meeting on Tuesday, September 2, 2025, and considered an agenda that included the following highlights:
City Proclaims October 23rd-31st as “Red Ribbon Week”
The Pharr City Commission approved a proclamation declaring October 23–31, 2025, as Red Ribbon Week, joining the cities of San Juan, Alamo, and PSJA ISD in promoting a unified commitment to a drug-free community. The proclamation was accepted by Pharr Chief of Police Juan F. Gonzalez and members of his staff, recognizing the dangers of alcohol, tobacco, and drug use while emphasizing the importance of education, prevention, and community support. Inspired by the legacy of DEA Agent Enrique “Kiki” Camarena, the Red Ribbon Campaign has been observed nationwide since 1988 as a symbol of hope and determination in the fight against drugs. By wearing a red ribbon and participating in awareness activities, residents of Pharr, San Juan, and Alamo, along with students from PSJA ISD, are encouraged to show their support for a healthy, drug-free lifestyle. The Pharr Police Department also announced that the City of Pharr will once again host the Drug-Free Week Parade, in coordination with the cities and police departments of San Juan and Alamo, as well as PSJA ISD, on Saturday, October 18th. The community is invited to participate in the event and join together in celebration of making positive, drug-free choices. This year’s theme, “Life is a Puzzle, Solve It Drug Free,” highlights the importance of making positive choices and working together to build a healthier future.
Pharr Public Utilities Recognized for Earning Prestigious TCEQ Award
The Pharr City Commission and City Manager Dr. Jonathan B. Flores recognized the Public Utilities Department for earning the prestigiousWater Partners: Water Systems Helping Water Systems Award, a distinction awarded by the Texas Commission on Environmental Quality (TCEQ) to public water systems that have provided significant assistance to other systems during emergencies or in operational support. They were recognized for their outstanding work during last winter’s severe weather, when they kept operations running while many other plants closed and provided help to neighboring communities in need. Oscar De Leon, Assistant Director for Public Utilities, along with his team, Omahar Badillo (Meter Reader Supervisor), Manuel Ponce (Water Treatment Plant Supervisor), and Jesse Trejo (Superintendent of Operations), were recognized for their leadership and dedication that not only ensured continuity of water services but embodied the spirit of inter-system cooperation recognized by the “Helping Water Systems” award. The Pharr Public Utilities Department is among just four NeeLax certified systems in the region, underscoring their advanced operational credentials and commitment to excellence. “We are proud to have earned this prestigious award, and it means a lot to us because it speaks a lot about us here at the City of Pharr and our leadership and commitment to helping our fellow neighbors,” said De Leon.
Pharr City Commission Approves PEDC Board Appointments
The Pharr City Commission approved the reappointment of Ambrosio Hernandez, Ramiro Caballero, and Ricardo Medina, whose terms expire in September, to the Pharr Economic Development Corporation (PEDC) Board of Directors. The Commission also appointed Commissioner Itza Flores to the board.
Featured Events:
Pharr International Trucking Expo – Friday, September 19, 2025, from 11 AM to 5 PM
Join us for the 2nd Annual Pharr International Bridge Truck Expo!
Date: Friday, September 19, 2025 Time: 11 AM – 5 PM Location: Bert Ogden Arena (34900 S. I-69C, Edinburg, TX 78539)
The FREE event will feature: Truck Showcase Prize Giveaways Trucking Products & Services Employment Opportunities Transportation Solutions DOT Workshop Networking Live Music & Much More!
For event information and vendor space, contact us at (956)402-4660 or email: [email protected]
She’s My Hero Women’s Camp – Saturday, September 27, 2025, from 10 AM to 3 PM
Ready to step into the boots of a hero? Join us at the “She’s My Hero” Women’s Camp hosted by the Pharr Fire Department!
Date: Saturday, September 27, 2025 Time: 10 AM – 3 PM Location: STC Regional Center for Public Safety Excellence in Pharr (3901 S. Cage Blvd., Pharr, TX 78577)
This empowering, hands-on camp is designed for women ages 18–25 who are ready to challenge themselves, learn new skills, and get a behind-the-scenes look at what it takes to be a firefighter.
Spots are limited — Register in person at Pharr City Hall (3rd Floor)!
Don’t miss your chance to be inspired, build confidence, and unleash your inner hero!
For more info, contact Catherine Cadena at (956) 638-6067.
Avocado Festival – Saturday, October 11, 2025, from 2 PM to 11 PM
The BIGGEST party in the Valley is almost here — the Pharr Avocado Festival!
31st Rio Reforestation – Saturday, October 18, 2025, from 8 AM to 12 PM
Volunteers Needed!
Date: Saturday, October 18, 2025 Time: 8 AM – 12 PM Location: Milagro Tract (904 W. Doffin Rd., Pharr, TX 78577)
Join us for the 31st Rio Reforestation on Saturday, October 18, 2025, in Pharr, TX! Help plant 10,000 native tree seedlings to create habitat for wildlife and migratory birds.
PRESS RELEASE
Media Contact:
Michael L. Martinez
(956) 877-5716 [email protected]
Pharr PD Mental Health Unit to Host 5th Annual “Stick by Me” Suicide Prevention Awareness Fair on Fri., 9/12 @ 7 PM
FOR IMMEDIATE RELEASE
THURSDAY, SEPTEMBER 11, 2025
Pharr, Texas – The Pharr Police Department’s Mental Health Unit invites the community and media to the 5th Annual “Stick by Me” Suicide Prevention Awareness Fair on Friday, September 12, 2025, from 7:00 – 9:00 PM at the Pharr Vanguard Academy Nature & Birding Center (1025 S. Richmond Drive) in Pharr.
This event supports suicide prevention and awareness, aiming to break the stigma surrounding mental health, and offers community members education, resources, and connection in a compassionate environment.
According to the CDC, the age-adjusted suicide rate in Texas was approximately 14.4 per 100,000 people in 2022.
“The Stick by Me Fair is about more than awareness; it’s about letting people know they are not alone,” said Pharr Police Chief Juan Gonzalez. “Mental health is just as important as physical health, and by coming together as a community, we can break the silence, provide hope, and support those who may be going through a difficult time.”
“Stick by Me” will feature mental health resource booths, guest speakers, a glowstick vigil, and a guided trail walk offering supportive activities to engage the community.
For more information, please contact Officer Nick Perez at [email protected].
Admission is free and open to the public.
DETAILS
WHAT: 5th Annual “Stick by Me” Suicide Prevention Awareness Fair
WHEN: Friday, September 12, 2025, 7:00 – 9:00 PM
WHERE: Pharr Vanguard Academy Nature & Birding Center 1025 S. Richmond Drive, Pharr, TX 78577
MEDIA ADVISORY
Media Contact: Yuri Gonzalez
Phone: (956) 310-2139
Email: [email protected]
Greater Pharr Chamber of Commerce & BMW of Pharr to Hold Check Presentation for the 2025 Avocado Festival on Wed., 9/10 @ 10 AM
FOR IMMEDIATE RELEASE
TUESDAY, SEPTEMBER 9, 2025
Pharr, Texas – The Greater Pharr Chamber of Commerce is proud to announce that BMW of Pharr has joined as the Presenting Sponsor for the highly anticipated 2025 Avocado Festival, contributing a generous $25,000 donation in support of this community tradition.
A special check presentation ceremony will take place on Wednesday, September 10, 2025, at 10 AM at the Bert Ogden BMW dealership located at 6001 N. Cage Blvd., Pharr, TX 78577. Media, community members, and partners are invited to join this celebratory moment as BMW of Pharr demonstrates its commitment to community engagement and to supporting the success of the city in the produce industry.
“We are deeply humbled and grateful to BMW of Pharr for stepping up as our Presenting Sponsor,” said Carlos Sanchez, President of the Greater Pharr Chamber of Commerce. “Their $25,000 donation is not only an investment in the Avocado Festival but also in the families, businesses, and traditions that make our Pharr community thrive.”
The 2025 Avocado Festival, set for Saturday, October 11, 2025, will once again transform Downtown Pharr into a vibrant celebration of food, music, art, and family fun. This year’s event is expected to draw thousands of visitors from across the Rio Grande Valley and beyond, spotlighting Pharr’s culture, hospitality, and community spirit. Headlining the live music entertainment is Easton Corbin, bringing his signature country hits to the festival stage.
The Avocado Festival continues to grow each year with more than 20,000 attendees in 2024. The event was created to celebrate the importance of the produce industry and highlight the Pharr International Bridge, which has been recognized as the #1 produce bridge in the United States for over a decade. In fact, 70% of the avocados consumed nationwide cross through Pharr, making it the gateway for one of America’s most beloved fruits. The festival also kicks off the produce season and boosts local commerce and tourism, thanks to the support of partners like BMW of Pharr.
For more information about the 2025 Avocado Festival, please contact the Greater Pharr Chamber of Commerce at (956)420-4240 or visit www.avocadfest.com.
All media are invited to attend.
DETAILS
WHAT: Check Presentation for Avocado Festival Announcing BMW of Pharr as Presenting Sponsors
WHEN: Wednesday, September 10, 2025, at 10 AM
WHERE: BMW of Pharr (6001 N. Cage Blvd., Pharr, TX 78577)
Media Contact: Yuri Gonzalez
Phone: (956) 310-2139
Email: [email protected]
City of Pharr Awarded $1.18 Million Community Greening Transformation Grant from Texas A&M Forest Service
FOR IMMEDIATE RELEASE
THURSDAY, AUGUST 14, 2025
Pharr, Texas – The City of Pharr is proud to announce that it has been awarded a historic $1,181,666 Community Greening Transformation Grant from the Texas A&M Forest Service. This award underscores Pharr’s commitment to investing in green spaces, expanding its tree canopy, and enhancing the quality of life for residents.
The grant will fund the planting and distribution of 6,000 native trees in areas most impacted by flooding, heat, and lack of shade over the next three years. These trees will be distributed during community workshops and planting events, where residents will also receive tree care training to help maintain and grow Pharr’s tree canopy for years to come.
“This grant was created to help communities expand their tree canopy growth in vulnerable areas most impacted by flooding, heat, and places with a lack of shade,” said Remy Vargas, Urban Ecologist for the City of Pharr. “This grant allows us to invest in Pharr’s environmental future and will help us improve the quality of life for our residents,” he added.
The Community Greening Transformation Grant is one of the largest categories within the 2025 Community Forestry Grants program, which awarded $4 million across 18 Texas municipalities to support projects that enhance urban forests, green spaces, and community engagement.
Pharr Mayor Dr. Ambrosio Hernandez emphasized the city’s longstanding commitment to environmental stewardship, noting recent beautification projects, park enhancements, and tree planting efforts.
“This is a historic investment in Pharr’s environmental future,” said Mayor Hernandez. “Pharr is a city that plans for the next generation, and these funds will allow us to expand our green spaces, create healthier neighborhoods, and strengthen our resilience against flooding and extreme heat. We are proud to lead the way in sustainability, and this grant will leave a lasting impact for decades to come.”
The grant application was the result of a collaborative effort between Pharr Grants Management and Community Development (GMCD), Pharr Parks & Recreation, and the Keep Pharr Beautiful Committee. Using Geographic Information System (GIS) mapping, the team identified neighborhoods most in need of tree canopy based on factors like flooding risk, extreme heat exposure, and limited shade.
“This project truly reflects the power of collaboration,” said Elizabeth Diaz, Director of Pharr Grants Management and Community Development. “By working closely with Parks & Recreation, the Keep Pharr Beautiful Committee, Texas A&M Forest Service, and leveraging GIS technology, we were able to strategically pinpoint areas where new trees will have the greatest impact for our community.” She added, “These funds will allow us to expand planting beyond schools and directly at our parks and neighborhoods across the city.”
Carlos Garcia Patlan, Community Ecologist with the Texas A&M Forest Service, added, “We are very happy to be working on these projects with the City of Pharr, and we look forward to continuing to collaborate as the city rolls out this new initiative.”
The City of Pharr thanks the Keep Pharr Beautiful Committee, Pharr Parks & Recreation, the Grants Management and Community Development Department, Texas A&M Forest Service, and the entire community for their dedication to keeping Pharr green, beautiful, and resilient for generations to come.
For more information about the Texas A&M Forest Service Community Forestry Grants, or to view the press release, click here.
Join us for the 2nd Annual Pharr International Bridge Truck Expo!
Date: Friday, September 19, 2025
Time: 11 AM – 5 PM
Location: Bert Ogden Arena (34900 S. I-69C, Edinburg, TX 78539)
Ready to step into the boots of a hero? Join us at the “She’s My Hero” Women’s Camp hosted by the Pharr Fire Department! 
Spots are limited — Register in person at Pharr City Hall (3rd Floor)!
The BIGGEST party in the Valley is almost here — the Pharr Avocado Festival!
From delicious eats to exciting activities, and from family fun to incredible live performances—you DON’T want to miss the festival of the year! 
Volunteers Needed! 
