by media | Oct 2, 2024 | Featured News, Information, Live, Media Releases, My Pharr, News, News
MEDIA ADVISORY
Media Contact: Yuri Gonzalez
Phone: (956) 310-2139
Email: [email protected]
Avocado Festival 2024 Prompts Road Closures in Downtown Pharr Beginning Wed., 10/9 @ 7 PM
FOR IMMEDIATE RELEASE
WEDNESDAY, OCTOBER 2, 2024
Pharr, Texas – The City of Pharr is excited to present Avocado Festival 2024 happening on Saturday, October 12, 2024, from 2 PM to 11 PM in Downtown Pharr!
In anticipation of the big event, road closures will begin Wednesday, October 9, 2024, at 7 PM. The following schedule will continue through Sunday, October 13, 2024.
- Wednesday October 9, 2024, starting at 7:00 PM
Hard closure on Cage 281 from State Ave. to Cherokee Ave.
Soft closures on Old Business 83 from Aster St. to Athol St. (leaving access to Subway and Church’s through the shoulder).
- Thursday, October 10, 2024
Closures remain the same.
- Friday, October 11, 2024, starting at 8:00 AM
Hard closure from State Ave. to Kelly Ave. and on Old Business 83 Aster to Athol (leaving access to Subway and Church’s).
- Saturday, October 12, 2024, ALL DAY
Soft closure on Clark Ave.
Hard closure on State Ave.
Hard closure on Kelly Ave.
Hard closure on Old Business 83 from Aster St. to Athol St.
Soft closures on Bluebonnet St. and Birch St.
All Street closures will be lifted at 10:00 PM
Avocado Festival 2024 promises to be a day filled with fun, food, and entertainment for all ages. For more information, visit AvocadoFest.com.
The community and media are invited to attend Avocado Festival 2024.
DETAILS
WHAT: Avocado Festival 2024 Road Closures
WHEN: Wednesday, October 9 through Sunday, October 13, 2024
WHERE: See Map of Street Closures Below
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About Avocado Festival: The Avocado Festival is the signature event of the City of Pharr, first launched in 2023. This annual celebration honors the beloved avocado, a fruit that plays a significant role not only in Pharr but across the entire nation. The Pharr International Bridge is responsible for crossing 80 percent of the nation’s avocados, contributing to $50 billion in trade annually. The festival is a way to celebrate this vital industry while bringing the community together for a day of fun, education, and delicious food.
by media | Sep 26, 2024 | Featured News, Information, Live, Media Releases, My Pharr, News, News
MEDIA ADVISORY
Media Contact: Yuri Gonzalez
Phone: (956) 310-2139
Email: [email protected]
Pharr International Bridge to Host Inaugural Truck Expo TOMORROW, 9/27 @ 11 AM
FOR IMMEDIATE RELEASE
THURSDAY, SEPTEMBER 26, 2024
Pharr, Texas – The Pharr International Bridge is proud to announce its inaugural Truck Expo, a unique event that will bring together trucking enthusiasts, industry professionals, and the local community for an exciting and informative day.
This free event is open to the public and will take place on Friday, September 27, 2024, from 11:00 AM to 5:00 PM at the Pharr EMS Headquarters located at 3000 N Cage Blvd, Pharr, TX.
Attendees will have the opportunity to explore an impressive truck showcase featuring vehicles from various companies, participate in prize giveaways, and learn about the latest trucking products and services.
Exhibitors at the event will include South Texas Truck Centers, Road Ranger, McKinney Trailer Rentals, Rush Truck Centers, and more offering a comprehensive view of the industry’s offerings.
In addition, the expo will feature a job fair, providing a chance to connect with employers and explore career opportunities in the trucking industry. CDL School enrollment information will be available for those interested in starting a career in trucking. Live music will also be part of the day’s entertainment.
For more information about the event, please contact Vanessa Guzman at (956) 402-4660.
The public and media are invited to attend.
DETAILS
WHAT: Truck Expo
WHEN: Friday, September 27, 2024, from 11:00 AM to 5:00 PM
WHERE: Pharr EMS Headquarters (3000 N. Cage Blvd., Pharr, TX 78577)
by media | Sep 24, 2024 | Featured News, Information, Live, Media Releases, My Pharr, News, News
MEDIA ADVISORY
Media Contact: Yuri Gonzalez
Phone: (956) 310-2139
Email: [email protected]
Registration is Now Open for the City of Pharr Salute to Veteran’s Parade & Fireworks Show
FOR IMMEDIATE RELEASE
TUESDAY, SEPTEMBER 24, 2024
Pharr, Texas – The City of Pharr is excited to announce that registration is now open for the annual Pharr Salute to Veterans Parade and Fireworks Show. This community celebration will honor veterans and their service to our country.
The event will take place on Saturday, November 9, 2024, beginning at 5:30 PM in Downtown Pharr (200 S. Cage Blvd). The festivities will kick off with the parade at 5:30 PM, followed by Hub Market Days and live music at 7:00 PM, and the evening will conclude with a spectacular Fireworks Show at 8:00 PM.
Local businesses, organizations, and individuals are invited to join the parade by registering online. Register today to participate in this special tribute by filling out the 2024 Veterans Parade Registration Form, which is available at https://pharr.jotform.com/242545451415958. All entries are welcome, and early registration is encouraged.
Join us for a memorable day of gratitude, community spirit, and entertainment as we honor the men and women who have bravely served our nation. Don’t forget to show your patriotism by wearing red, white, and blue!
All media and the public are invited to attend.
DETAILS
WHAT: City of Pharr Salute to Veterans Parade and Fireworks Show
WHEN: Saturday, November 9, 2024 | Parade 5:30 PM | Hub Market & Live Music 7 PM | Fireworks 8 PM
WHERE: Downtown Pharr (200 S. Cage Blvd., Pharr, TX 78577)
by media | Sep 23, 2024 | Featured News, Information, Live, Media Releases, My Pharr, News, News
The Board of Commissioners of the City of Pharr met for a regular meeting on Monday, September 16, 2024, and considered an agenda that included the following highlights:
City Proclaims September 25, 2024 as “National Day of Remembrance for Murder Victims”
The Pharr City Commission approved a proclamation declaring September 25, 2024, as the “National Day of Remembrance for Murder Victims.” This proclamation aligns with the efforts of the National Parents of Murdered Children (POMC) to honor the memory of victims of violence and recognize the profound impact these tragedies have on families and communities. With over 2,391 homicides in Texas in 2023, including 42 murders in the Rio Grande Valley, the day serves as a powerful reminder of the importance of supporting survivors, preventing future violence, and ensuring that the memories of murder victims are never forgotten. Through this proclamation, the City of Pharr seeks to not only memorialize those lost to violence but also amplify the voices of survivors working toward a safer, more compassionate society. Robert Garcia, President and CEO of Rio Grande Valley Families and Friends of Murdered Children, the local partner of the National Parents of Murdered Children (POMC), was present to receive the proclamation alongside a group of families who gathered to honor the memories of their relatives and promote the need for change. “We create a safe haven for victims’ families, offering support, compassion, and empathy, allowing them to help one another through their grief,” said Garcia. “We thank you for your continued support,” he added. “We extend our sincerest condolences to all of you and your families as you go through this grief,” said Mayor Ambrosio Hernandez, M.D. “It is difficult to lose a loved one, and although this is a solemn occasion, we are proud to continue supporting families by memorializing victims through the annual candlelight vigil, which brings many families together in solidarity,” he added. The City of Pharr encourages the community to join the 12th Annual Candlelight Vigil, “Standing Together, No One Stands Alone,” taking place at the Pharr Pepe Salinas Memorial Civic Center on September 25, 2024, from 6 pm. to 8 pm.
Pharr Declares September 2024 as “Prostate Cancer Awareness Month”
The Pharr City Commission proclaimed September 2024 as “Prostate Cancer Awareness Month.” This initiative aims to raise awareness about prostate cancer, the most commonly diagnosed cancer among men and the second leading cause of cancer-related deaths. In 2024, approximately 299,010 men in the U.S. are expected to be diagnosed with prostate cancer, and about 35,250 will die from the disease, which equates to one death every 15 minutes. With 1 in 8 men being affected, early detection and education are crucial in saving lives. The City of Pharr encourages all men to prioritize prostate screenings to help protect their health. Mario Lizcano, Administrator of Corporate Affairs at DHR Health, and Dr. David Alonzo accepted the proclamation on behalf of the organization and spoke about the importance of getting screened.
Pharr Proclaims October 23rd – 31st as “Red Ribbon Week”
The Pharr City Commission joined neighboring cities and PSJA ISD in proclaiming the week of October 23rd – 31st as “Red Ribbon Week.” This annual event is dedicated to promoting drug prevention and encouraging healthy, drug-free lifestyles among students and the community. By participating in Red Ribbon Week, these local entities aim to raise awareness about the dangers of drug abuse and foster a supportive environment for youth to make positive choices. Local leaders recognize that the support of residents is crucial in the fight against substance abuse. Established by Congress in 1988 to honor Drug Enforcement Administration agent Enrique “Kiki” Camarena, the Red Ribbon Campaign promotes a drug-free lifestyle and encourages community involvement. The red ribbon symbolizes the enduring belief that individual actions can make a difference, calling on all Americans to show their support by wearing a red ribbon and participating in drug-free activities. The proclamation was presented to Pharr Chief of Police Juan Gonzalez and Chief Rolando Garcia from PSJA ISD. “Thank you for having us and supporting our Red Ribbon Week initiatives as we work collaboratively to fight against drug use in our communities, especially among our youth,” said Chief Garcia. They also announced that this year’s Red Ribbon Week Parade will take place at 9 am on October 26, 2024, in the City of Alamo in front of PSJA Memorial and will go north toward Business 83, ending at Alamo Central Park. The Red Ribbon Initiative will be observed year-round, reinforcing the unified and visible commitment to a drug-free community and inviting all citizens of Pharr-San Juan-Alamo to engage in drug-free activities throughout the year.
Alzheimer’s Association Announces “Walk to End Alzheimer’s” on Saturday October 19th
The Pharr City Commission received an update on the upcoming “Walk to End Alzheimer’s” event from Maxine Viera, Program Manager for the Alzheimer’s Association alongside PV Villasenor, Walk Manager, Laura Valdez, Community Chair, and Dr. Cynthia Gutierrez, Pharr Director of Public Health. The Alzheimer’s Association Walk to End Alzheimer’s is the world’s largest fundraiser for Alzheimer’s care, support, and research, held annually in over 600 communities nationwide. This inspiring event invites participants of all ages and abilities to unite in the fight against Alzheimer’s disease. Since its inception in 1989 as the Alzheimer’s Association Memory Walk, it has mobilized millions to support crucial research and services. Scheduled for Saturday, October 19, 2024, at Pharr ONE (1121 E Nolana Loop, Pharr, TX), the event will feature registration at 8:00 am a ceremony at 9:00 am, and the walk will commence at 9:30 am. For more information, contact PV Villasenor-Sandell at (210) 963-5638 or [email protected].
Chief Pilar Rodriguez Recognized with Distinguished Service Award by the RGV Women’s Chamber
The Pharr City Commission and City Manager Dr. Jonathan Flores recognized Pharr Fire Chief Pilar Rodriguez who was recently honored by the RGV Women’s Chamber of Commerce with the Distinguished Service Award at their Night of Valor event. “We are proud of you and congratulate you on your leadership, service, and dedication to serving our community,” said Dr. Flores. Chief Rodriguez thanked the City Commission and stated, “It’s an honor to serve as Fire Chief and I’d like to thank the men and women of our department who do the heavy lifting every day and provide excellent service, keeping our community safe and sound,” Chief Rodriguez stated.
Pharr EMS Captain Raul Escamilla Honored with 2024 International Behind the Scenes Award
The Pharr City Commission, along with Ben Martinez, Assistant Pharr EMS Chief, and representatives from the Texas RGV Chapter of the Emergency Nurses Association (ENA), known as the RGV Chachalacas, including Aaron Salinas, a Board Member of the Texas Emergency Nursing Association, gathered to honor Raul Escamilla, Training and Compliance Captain with Pharr EMS, for receiving the 2024 International Behind the Scenes Award from the Emergency Nurses Association. This prestigious award recognizes individuals who demonstrate exceptional performance in professional practice, innovation, leadership, and advocacy. ENA Achievement Award recipients are celebrated as role models, mentors, and exemplars of excellence in emergency nursing. Captain Escamilla, who was previously honored with the 2023 State Award, has over 26 years of EMS experience and has been with the City of Pharr EMS for the past three years. “We are immensely proud of Raul and his contributions to Pharr EMS,” said Christine Chizek, 2023 ENA Past President. “He exemplifies collaborative leadership and plays a crucial role in educating and training future nurses throughout the Rio Grande Valley.” Mayor Ambrosio Hernandez, M.D., also expressed his pride, stating, “On behalf of the commission, I want to say how proud we are of you, Raul. Your dedication to our community and this remarkable award means so much to us. Congratulations, and thank you for all that you do.” Captain Escamilla thanked everyone for the recognition especially the RGV ENA for the nomination. “I am so honored and proud to receive this award and I am so grateful for all the support,” said Escamilla.
Pharr Memorial Library Receives 2025 Texas Library System Accreditation
The Pharr City Commission proudly congratulated Adolfo Garcia, Director of the Pharr Memorial Library, and his dedicated staff for once again achieving the prestigious Texas Library System Accreditation from the Texas State Library Archives Commission. “We are thrilled to receive another year of accreditation,” said Garcia. “This accomplishment highlights the exceptional caliber of our employees here at the City of Pharr and those working tirelessly at the library.” This recognition underscores the outstanding service and commitment of the Pharr Memorial Library team to excellence in library services. “Thank you for all the services you provide to our community and the wonderful events you sponsor throughout the year that promote literacy and library services,” said Mayor Ambrosio Hernandez, M.D.
City Commission Approves Budget for Fiscal Year 2024-2025
The Pharr City Commission has approved an ordinance adopting the budget for the fiscal year beginning October 1, 2024, and ending September 30, 2025. This new budget reflects a total increase in property taxes of $1,513,223, or 4.27%, compared to the previous year. Of this increase, $822,125 is derived from new property added to the tax roll. “We are proud to present a budget that not only projects a $10.9 million surplus to be reinvested into our reserve funds but also includes raises for all city staff—achieved without additional cost to taxpayers,” said City Manager Dr. Jonathan B. Flores.
Featured Events:
Avocado Festival- Saturday, October 12, 2024, starting at 2 pm
1st Annual Truck Expo – Friday, September 27, 2024, from 9 AM – 5 PM
by media | Sep 6, 2024 | Featured News, Information, Live, Media Releases, My Pharr, News, News
PRESS RELEASE
Media Contact: Yuri Gonzalez
Phone: (956) 310-2139
Email: [email protected]
Chris Young, Taylor Swift Tribute Band Among Performers Announced at Pharr’s Avocado Festival 2024 Press Conference
FOR IMMEDIATE RELEASE
THURSDAY, SEPTEMBER 5, 2024
Pharr, Texas – The City of Pharr, in collaboration with the Greater Pharr Chamber of Commerce, Pharr Economic Development Corporation (EDC), city leaders, and superintendents from local school districts, held a press conference today to announce the much-anticipated details of the upcoming Avocado Festival 2024.
This signature event, set to take place on Saturday, October 12, 2024, from 2 PM to 11 PM in Downtown Pharr, promises to be a day filled with fun, food, and entertainment for all ages.
During the press conference, city officials revealed a stellar musical lineup that includes performances by Trey Gonzalez, Mesteño, Red – Taylor Swift Tribute, La Casetera, and this year’s headliner, country music star Chris Young! Attendees can also look forward to browsing through over 100 food and market vendors from Pharr and across the state, showcasing the best of what the region has to offer.
In addition to the exciting performances and vendor offerings, this year’s festival will feature a variety of carnival rides, contests such as the guacamole contest and avocado costume contest, and an exciting car show.
Last year, the Avocado Festival attracted a crowd of 7,000 people, and this year, organizers expect the event to be even bigger and better! Admission is FREE before 5 PM, so be sure to arrive early to enjoy all the festivities.
The community and media are invited to attend Avocado Festival 2024. The event is set to take place on Saturday, October 12, 2024, from 2 PM to 11 PM in Downtown Pharr.
The press conference can be viewed in its entirety here.
About Avocado Festival: The Avocado Festival is the signature event of the City of Pharr, first launched in 2023. This annual celebration honors the beloved avocado, a fruit that plays a significant role not only in Pharr but across the entire nation. The Pharr International Bridge is responsible for crossing 80 percent of the nation’s avocados, contributing to $50 billion in trade annually. The festival is a way to celebrate this vital industry while bringing the community together for a day of fun, education, and delicious food.
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by media | Sep 6, 2024 | Featured News, Information, Live, Media Releases, My Pharr, News, News
The Board of Commissioners of the City of Pharr met for a regular meeting on Tuesday, September 3, 2024, and considered an agenda that included the following highlights:
City Proclaims September 17th as “National Voter Registration Day”
The Pharr City Commission approved a proclamation declaring September 17, 2024, as “National Voter Registration Day,” a day dedicated to promoting civic unity and encouraging voter participation. This nonpartisan civic holiday aims to educate Americans about the voter registration process, election reminders, mail-in ballots, and early voting options. Since its inception, more than 5 million people across all 50 states have registered to vote on this day, including 1.5 million in 2020. The proclamation also highlights the importance of civic education for students in PSJA ISD, ensuring that young people understand the voting process and develop a sense of civic responsibility. Mr. Rey Perez, a teacher at PSJA ISD, along with student representatives from the student council and other organizations, and Dr. Alejandro Elias, Superintendent of Schools for PSJA ISD, were present to accept the proclamation.”Thank you for having us here today,” said Dr. Elias. “This proclamation means a lot to PSJA ISD as we continue to educate our students about the importance of voting. It’s crucial for everyone to learn at a young age that their voice counts,” he added. By participating in National Voter Registration Day, the City of Pharr emphasizes the shared rights and responsibilities of democracy, urging everyone to engage in the electoral process.
Pharr Appoints New Assistant City Clerk
The Pharr City Commission approved the appointment of Alessandra Garcia as the city’s new Assistant City Clerk. Congratulations and welcome to the City of Pharr Family!
City Recognizes September 11th as “Honoring and Remembering the 23rd Anniversary of September 11th at PSJA ISD”
The Pharr City Commission approved a proclamation recognizing September 11, 2024, as “Honoring and Remembering the 23rd Anniversary of September 11th at PSJA ISD.” This proclamation not only commemorates the nearly 3,000 lives tragically lost in the 2001 terrorist attacks but also emphasizes the enduring significance of this event for our nation. The proclamation highlights how the attacks, which struck at the heart of American institutions and values, unified the country in an unprecedented display of resilience and resolve. By observing this day, PSJA ISD students are encouraged to reflect on this pivotal moment in history, recognizing its profound impact on our nation’s identity and the importance of upholding the principles of freedom and unity. The City of Pharr, alongside PSJA ISD, honors not only the national heroes but also local individuals who have contributed to the community, ensuring that the memory of September 11th remains a guiding light for future generations.
City Adopts Community Revitalization Plan for Lakeview Villas
The Pharr City Commission approved Resolution No. R-2024-49, establishing a community revitalization plan for the area surrounding the Lakeview Villas Apartments, an affordable housing development. This plan aims to enhance the neighborhood, improve quality of life, and support sustainable growth in the community.
Pharr Appoints Stakeholder Group for Comprehensive Plan Update
The Pharr City Commission approved a resolution to appoint a stakeholder group for the update of the City’s Comprehensive Plan. The City has contracted Quantum Consultants to oversee and prepare the plan’s update, and the newly appointed group will serve without compensation at the discretion of the City Commission. The group includes Commissioner Michael Pacheco, Commissioner Roberto “Bobby” Carrillo, Danny Wylie, Ramiro Gutierrez, Romeo Cantu, Marty Moore, Rafael Munguia, Danny Smith, and Rene Cantu, all of whom have volunteered to contribute to this important initiative.
Featured Events
9/11 Remembrance – Wednesday, September 11, 2024, at 9 AM
Avocado Festival- Saturday, October 12, 2024, Starting at 2 PM
SAVE THE DATE! 
10.12.24
The biggest RGV festival of the year is approaching this fall & you won’t want to miss it. 
Stay tuned as we roll out exciting surprises, artist lineup, event announcements & much more. City of Pharr’s Avocado Festival 2024 with collaborating partners Greater Pharr Chamber of Commerce & Pharr Economic Development Corporation!
