Media Contact: Yuri Gonzalez
Phone: (956) 310-2139
Email: [email protected]
City of Pharr’s 3rd Annual Avocado Festival Welcomes Over 18,000 Attendees
FOR IMMEDIATE RELEASE
THURSDAY, OCTOBER 16, 2025
Pharr, Texas – The City of Pharr proudly hosted its 3rd Annual Avocado Festival, welcoming more than 18,000 attendees for a fun-filled day of live music, food, family activities, and community celebration. The event brought together residents and visitors to honor the city’s rich connection to the avocado and its role as a leading produce trade hub.
Pharr plays a key role in the nation’s produce trade. Approximately 70% of all avocados consumed in the United States pass through the Pharr International Bridge. In 2024, the bridge processed 1.3 billion pounds of avocados, highlighting Pharr’s position as a gateway for fresh produce from Mexico to markets across the country.
As part of the city’s “Fresh on the Border” initiative, the Avocado Festival also marks the start of the produce season each October, paying tribute to the growers, the bridge, and the fresh foods that connect our region to the rest of the nation.
This year’s festival was presented in partnership with the Greater Pharr Chamber of Commerce and presenting sponsor BMW of Pharr. The City of Pharr extends its sincere appreciation to all sponsors, performers, vendors, city staff, and community members whose hard work and support made the celebration possible.
Festivalgoers enjoyed a dynamic lineup of performers across two stages, featuring headliner Easton Corbin, who closed out the evening with an unforgettable performance. The Main Stage showcased La Sonora Dinamita de Ananidita, John King, RED – A Taylor Swift Tribute, and Beatriz Gonzalez, while the 956 Stage featured local talent including Mesteño, Domingo Elias 3Zero, and Alicat Crash.
The festival also featured over 100 food and market vendors, carnival rides, photo opportunities, lucha libre show, petting zoo, beer garden, arcade games, and a grand finale fireworks show!
The City of Pharr looks forward to welcoming everyone back next October for another celebration of community, culture, and the avocado.
The Board of Commissioners of the City of Pharr met for a regular meeting on Monday, October 6, 2025, and considered an agenda that included the following highlights:
City Commission Proclaims October 5-11, 2025, as “Fire Prevention Week”
The Pharr City Commission approved a proclamation declaring October 5–11, 2025 as Fire Prevention Week in the City of Pharr. The proclamation highlights this year’s national theme, “Charge into Fire Safety: Lithium-Ion Batteries in Your Home,” which raises awareness about the safe use and handling of everyday electronics powered by lithium-ion batteries. The proclamation was accepted by Fire Chief Pilar Rodriguez and members of the Pharr Fire Department, who were recognized by the City Commission for their service and commitment to public safety. “The Pharr Fire Department will have some exciting Fire Prevention events coming up soon for the community,” said Chief Rodriguez. “We invite everyone to come out and join us and thank the City Commission for recognizing this important week as we continue to educate on fire prevention safety,” he added.
Pharr Declares October 2025 as National Breast Cancer Awareness Month
The Pharr City Commission approved a proclamation declaring October 2025 as National Breast Cancer Awareness Month. The proclamation recognizes the importance of early detection, treatment, and continued research in the fight against breast cancer, as well as the courage and strength of survivors. It also honors the dedication of healthcare professionals and organizations that advocate for prevention and awareness. In attendance to accept the proclamation were Mario Lizcano, DHR Health’s Administrator of Corporate Affairs, and a member of the oncology staff. “We want to make sure on behalf of our board of managers, over 700 physicians, and 6,700 employees, we thank you for always being a part of this recognition over the years and collaborating with us to host events in support of education for breast cancer awareness,” said Lizcano. The City of Pharr proudly supports Breast Cancer Awareness Month and remains committed to promoting education, prevention, and hope for a cure.
City Recognizes the 100th Anniversary of Trinity Episcopal Church Month
The Pharr City Commission approved a proclamation declaring October 2025 as the 100th Anniversary of Trinity Episcopal Church Month in the City of Pharr. Established in 1925, Trinity Episcopal Church held its first service at Pharr City Hall before building its historic church on land donated by the City of Pharr. The proclamation honors the church’s century-long legacy of faith, service, and community leadership, including the founding of the Pharr Emergency Food Pantry, which later became the Food Bank of the Rio Grande Valley. In July 2024, Trinity Episcopal welcomed its first female Rector, The Reverend Canon Sharon Alexander, alongside Senior Warden Gregory B. Dozier and Junior Warden Trecia Parrish Munal, continuing its tradition of faith, service, and leadership. Reverend Sharon Alexander and members of the congregation accepted the proclamation and expressed gratitude for the city’s long-standing support. “We are grateful for the City of Pharr because if it weren’t for you all, we wouldn’t have our church,” said Rev. Alexander. “We are proud to be a part of this wonderful city and are grateful for your support.” Reverend Alexander also announced that the church will be hosting a community-wide celebration to mark the milestone and invited everyone to join in commemorating 100 years of faith and fellowship. Congratulations to Trinity Episcopal Church and its congregation on this milestone!
Pharr Proclaims October 2025 as Manufacturing Month
The Pharr City Commission approved a proclamation declaring October 2025 as Manufacturing Month. The proclamation recognizes the vital role manufacturing plays in Texas’ economy, contributing over 11 percent of the state’s total output and supporting nearly one million jobs statewide, including approximately 7,000 in Hidalgo County. Manufacturing in Reynosa, Mexico, alone accounts for over $46 billion in goods that cross through the Pharr International Bridge, representing more than 96 percent of the total trade value. Victor Perez, President and CEO of the Pharr EDC, accepted the proclamation alongside Leticia Adame, Marketing Director for Pharr EDC; Mario Lizcano, Vice-Chair for the Pharr EDC Board of Directors; Belinda Vargas, Career and Technical Education (CTE) Coordinator for PSJA ISD; and Mike Willis, Executive Director for the South Texas Manufacturing Association (STMA). “As you all know, October is Manufacturing Month, and it’s an opportunity to highlight one of the most important sectors driving our local economy,” said Adame. “At the Pharr EDC, we know that manufacturing is more than just production; it’s innovation, it’s high-paying jobs, and it’s the foundation for a strong and competitive economy.” Adame also discussed the Pharr EDC’s partnership with PSJA ISD CTE and STMA to provide students with hands-on experiences in manufacturing, preparing the future workforce through training, internships, and certifications. These opportunities not only build skills but also inspire the next generation to pursue rewarding careers in manufacturing.
Pharr PD’s Mental Health Unit Recognized for Earning the Prestigious Martha Arbuckle Award
The Pharr City Commission and Police Chief Juan F. Gonzalez honored members of the Mental Health Unit Team, Jackie Rodriguez, Albert Tijerina, and Lenny Longoria, for their exceptional service. The Pharr Police Department’s Mental Health Unit received the prestigious Martha Arbuckle Award, presented by the Texas Governor’s Committee on People with Disabilities as part of the annual Lex Frieden Employment Awards. The Martha Arbuckle Award recognizes an innovative local committee project demonstrating excellence in inclusion and support for people with disabilities. The Pharr PD Mental Health Unit was selected for this honor out of more than 1,500 applicants from across the state and was the only law enforcement agency to receive the award. The unit was recognized for its outstanding work in addressing mental health needs and its strong involvement in community outreach and engagement. Chief Gonzalez remarked, “We have been collaborating with local nonprofits, organizations, and other police departments, and it was an honor to be recognized in San Antonio while receiving this award.” He added, “I am very proud of our team and the work they are doing in our community every day.” Congratulations! The City of Pharr is proud of the Mental Health Unit’s commitment to partnerships, mental health services, and inclusive advocacy and outreach, which continues to raise the bar for community policing and support across Pharr and the region!
Commission Approves Resolution Designating the City of Pharr‘s First Poet Laureate
The Pharr City Commission approved a resolution designating the city’s first Poet Laureate, a new initiative announced by Pharr Memorial Library Director Adolfo Garcia for Fiscal Year 2025–2026. The commission proudly recognized Amanda Puryear El, a Pharr native and accomplished poet, as the city’s first-ever Poet Laureate, recognizing her creative achievements and contributions to the community. Amanda was born and raised in Pharr and continues to call the city home. A talented writer and performer, she has published ten books and is the author of The Legend of La Chancla, which she is currently adapting into a short animated film. Her poetry has reached national audiences, including a recent appearance on the TEDx stage. Amanda has been nominated for the 2025 State of Texas Poet Laureate appointment by the Texas Commission on the Arts and is also working on a spoken word poetry album. Her latest release, Daily Dosage, is available on all streaming platforms. A Grammy-nominated artist, Amanda’s work reflects creativity, resilience, and a deep love for her community. She believes life is a balance found through earthing and grounding, often reminding others that “where there is a dove, there is love.” “This is such an honor to be selected as the City of Pharr’s first-ever Poet Laureate,” she said. “I live, eat, and breathe poetry, and I am just so thankful for the amazing opportunities I have had this year. I am excited for the future, especially to be able to give back to my incredible community and share my passion for poetry with the community that inspired me,” continued Amanda. “Thank you to the Pharr Memorial Library and the City of Pharr for this amazing opportunity!”
Featured Events:
FireFest – Thursday, October 16, 2025, from 6 PM to 9 PM
Get ready, Pharr! FIREFEST 2025 is here!
Join us on Thursday, October 16th from 6 PM–9 PM at Downtown Park for an evening of fun and fire safety awareness! Bring the whole family and charge into fire safety with us!
Date: Thursday, October 16, 2025 Time: 6 PM – 9 PM Location: Downtown Park (200 S. Cage Blvd., Pharr, TX 78577)
31st Rio Reforestation – Saturday, October 18, 2025, from 8 AM to 12 PM
Join us for the 31st Rio Reforestation on Saturday, October 18, 2025, in Pharr, TX! Help plant 10,000 native tree seedlings to create habitat for wildlife and migratory birds.
Date: Saturday, October 18, 2025 Time: 8 AM – 12 PM Location: Milagro Tract (904 W. Doffin Rd., Pharr, TX 78577)
Media Contact: Yuri Gonzalez
Phone: (956) 310-2139
Email: [email protected]
City of Pharr to Host 2025-2026 Start of the Produce Season on Thu., 10/9 @ 10 AM
FOR IMMEDIATE RELEASE
TUESDAY, OCTOBER 7, 2025
Pharr, Texas – The City of Pharr is proud to announce the official kickoff of the 2025-2026 Produce Season at the Pharr International Bridge. This 12th annual event highlights Pharr’s vital role as a gateway for fresh produce trade and underscores our continued commitment to connecting communities and economies across borders.
The celebration will take place at 10 AM on Thursday, October 9, 2025, at the Pharr International Bridge (9900 S. Cage Blvd.).
City officials will be joined by produce growers, importers, distributors, consumers, and dignitaries from both sides of the border to mark the start of one of the busiest and most impactful times of the year for trade and agriculture.
As the third-ranked port in Texas for trade with Mexico and the seventh-largest and fastest-growing land port of entry nationwide, the Pharr International Bridge stands at the forefront of North American commerce. Handling more than 65% of the nation’s fresh produce imports from Mexico and driving over $47 billion in annual trade, the bridge is a cornerstone of economic growth at the local, state, and national levels.
From farm to table, the Pharr International Bridge plays a pivotal role in ensuring fresh produce reaches millions of consumers. The start of the produce season celebrates not only the strength of our trade partnerships but also the resilience and growth of our regional economy.
This year’s kickoff will also feature the 4th annual Taste of Trade, an opportunity for attendees to sample dishes from local restaurants and businesses that showcase the fresh produce imported through the Pharr International Bridge.
We invite all members of the media to join us for this long-standing tradition as we officially welcome the 2025-2026 Produce Season at the Pharr International Bridge.
DETAILS
WHAT: 2025-2026 Start of the Produce Season & 4th Annual Taste of Trade
WHEN: Thursday, October 9, 2025, from 10 AM – 12 PM
WHERE: Pharr International Bridge (9900 S. Cage Blvd., Pharr, TX 78577)
Media Contact: Yuri Gonzalez
Phone: (956) 310-2139
Email: yuri.gonzalez@pharr-tx.gov
City of Pharr and Pharr EDC to Host Grand Opening for IKEA Pharr TOMORROW, 10/1 @ 10 AM
FOR IMMEDIATE RELEASE
TUESDAY, SEPTEMBER 30, 2025
Pharr, Texas – The City of Pharr, Pharr Economic Development Corporation (EDC), and the Greater Pharr Chamber of Commerce are proud to invite the public, community leaders, and media to the official Grand Opening and Ribbon Cutting Ceremony for IKEA Pharr, the first IKEA store in the Rio Grande Valley and the first of its kind small concept store.
The celebration will take place TOMORROW, Wednesday, October 1, 2025, at 10:00 AM at IKEA Pharr (500 N. Jackson Rd., Pharr, TX 78577).
IKEA is a global leader in home furnishings, known for its stylish, functional, and affordable designs. The Pharr location introduces the first of its kind small model. A smaller, more accessible concept designed to make it easier for customers to shop, discover products, and experience the brand.
All media and the community are invited to join in the ribbon-cutting, explore the store’s innovative layout, and celebrate this exciting addition to Pharr’s growing commercial landscape.
DETAILS
WHAT: Official Grand Opening & Ribbon Cutting of IKEA Pharr
WHEN: Wednesday, October 1, 2025 – 10 AM
WHERE: IKEA Pharr (500 N. Jackson Rd., Pharr, TX 78577)
Media Contact: Yuri Gonzalez
Phone: (956) 310-2139
Email: yuri.gonzalez@pharr-tx.gov
FOR IMMEDIATE RELEASE
MONDAY, SEPTEMBER 29, 2025
Pharr, Texas – The City of Pharr and the Pharr Economic Development Corporation are excited to announce a special media preview event at IKEA Pharr TODAY, Monday, September 29, 2025, from 9:00 a.m. to 11:00 a.m. at 500 N. Jackson Rd., Pharr, Texas.
This exclusive press event will provide media representatives with the opportunity to connect with IKEA officials, learn more about the new store, and capture an advance look ahead of the highly anticipated grand opening. Media representatives are encouraged to attend to gather photos, video, interviews, and b-roll footage.
The official grand opening and ribbon cutting ceremony for IKEA Pharr will be held on Wednesday, October 1, 2025, at 10 a.m. Members of the public, community leaders, and media are invited to join in the celebration.
Media Preview Event Details:
WHAT: Media Preview Event at IKEA Pharr
WHEN: Monday, September 29, 2025 – 9:00 a.m. – 11:00 a.m.
WHERE: IKEA Pharr (500 N. Jackson Rd., Pharr, TX 78577)
Grand Opening Ceremony and Ribbon Cutting Details:
WHAT: Official Grand Opening of IKEA Pharr
WHEN: Wednesday, October 1, 2025 – 10 a.m.
WHERE: IKEA Pharr (500 N. Jackson Rd., Pharr, TX 78577)
MEDIA ADVISORY
Media Contact: Yuri Gonzalez
Phone: (956) 310-2139
Email: [email protected]
City of Pharr and Pharr International Bridge to Host 2nd Annual Truck Expo on Fri., 9/19 @ 11 AM
FOR IMMEDIATE RELEASE
THURSDAY, SEPTEMBER 18, 2025
Pharr, Texas – The City of Pharr and the Pharr International Bridge invite the community, industry leaders, and stakeholders to the 2nd Annual Truck Expo, a FREE event showcasing the latest in the trucking and logistics industry.
The Truck Expo will take place on Friday, September 19, 2025, from 11:00 AM to 5:00 PM at Bert Ogden Arena (4900 S. I-69C) in Edinburg.
The Truck Expo provides a platform to engage, innovate, and network with trucking professionals and businesses. Attendees will have the opportunity to explore trucks, parts, and accessories, learn about CDL school enrollment, discover insurance, financial, and medical services, and connect with transportation and logistics providers. The expo will also feature a job fair and raffles.
This year’s expo will also feature BridgeConnect Trade Sessions, offering specialized training and presentations for industry professionals. Highlights include step-by-step hands-on training for a Level 1 and Hazmat Inspection, covering inspection procedures, cargo tank compliance, and live demonstrations conducted outdoors in the parking lot. Sessions will be offered twice, from 9:00 AM – 11:00 AM and 2:00 PM – 4:00 PM, to accommodate participants’ schedules.
The Truck Expo highlights the vital role of the trucking industry in the region and serves as a hub for education, resources, and community partnerships.
The public and media are invited to attend.
DETAILS
WHAT: 2nd Annual Pharr International Bridge Truck Expo
WHEN: Friday, September 19, 2025, from 11:00 AM – 5:00 PM
WHERE: Bert Ogden Arena (4900 S. I-69C, Edinburg, TX 78539)
Get ready, 
Date: Thursday, October 16, 2025
Time: 6 PM – 9 PM
Location: Downtown Park (200 S. Cage Blvd., 
