Pharr to Host Celebration to Initiate the Start of the 2022-2023 Produce Season on Thursday, 10/6 @ 10 am

Pharr, Texas – The City of Pharr and the Pharr International Bridge will host a special event “A Taste of Trade” to initiate the start of the 2022-2023 Produce Season and will celebrate the occasion alongside produce growers, importers, distributors, and consumers from the United States and Mexico.

The annual “Start of the Produce Season” event will take place at 10 am on Thursday, October 6, 2022, at the Pharr International Bridge (9900 S. Cage, Blvd., Pharr, TX 78577).

“The Pharr International Bridge continues to remain the #1 Produce gateway in the nation,” said Mayor Ambrosio Hernandez, M.D. “We are proud of the outstanding work our bridge director, board, and staff continue to do in working with all our partners to continue to expand growth and access through our bridge and we look forward to another record-setting season,” Hernandez added. 

Pharr city officials, as well as special guests, dignitaries, and other notable representatives from the produce industry on both sides of the border, are expected to attend. The event will be followed by the annual cutting of the fruit and a “Taste of Trade” sample tasting. 

The Pharr-Reynosa International Bridge is among the nation’s largest land ports for fruits and vegetables. Currently, the Pharr International Bridge crosses more than 65% of all the fresh produce from Mexico through Texas, including avocados, strawberries, blueberries, pineapples, tomatoes, oranges, grapefruits, asparagus, and more. Imports of produce topped more than $700 million in January.

All media and the public are invited to attend. If you will be attending, please RSVP for the event here:[222486967086168]

View Start of the Produce Season preview video here:

WHAT:  Celebration to Initiate the Start of the 2022-2023 Produce Season
WHEN: Thursday, October 6, 2022, from 10 am to 12 pm
WHERE: Pharr International Bridge (9900 S. Cage, Blvd., Pharr, TX 78577)