City of Pharr Announces Leadership Transition in Office of City Communications
FOR IMMEDIATE RELEASE
TUESDAY, MARCH 3, 2026
Pharr, Texas – The City of Pharr announces a leadership transition within its Office of City Communications, as two valued team members rise into new leadership roles. This advancement reflects the city’s ongoing commitment to fostering professional development while strengthening communications and operational excellence.
Yuri Gonzalez, who led the Office of City Communications since 2021, is taking on a new role as Director of International Commercial Development. Having already collaborated with the Pharr Economic Development Corporation and the Pharr International Bridge on multiple projects, Gonzalez will continue to strengthen international partnerships and drive commercial growth.
With over 15 years of experience in radio, news, and municipal government communications, including leading city government media campaigns, this new role represents an exciting opportunity for professional growth. It allows her to further contribute to the city’s economic development efforts and international initiatives.
“I’m incredibly grateful to our city leadership for the trust and opportunity to serve as Director of International Commercial Development,” said Gonzalez. “I’m excited to build on our momentum, strengthen international partnerships, and help position our city for continued economic growth and international impact.”
Stepping into the role of Director in the Office of City Communications is Kenia Gomez, who joined the organization as Assistant Director in 2025. She brings nearly 10 years of experience in local news and municipal government communications, with expertise in media relations and strategic communications.
“I am honored and grateful for the opportunity to take on this role and keep our community informed and engaged,” said Gomez. “It’s a privilege to highlight the important projects happening across the City of Pharr, and I look forward to continuing to work alongside our exceptional communications team.”
“It is incredibly rewarding to see Yuri and Kenia step into these new roles,” said City Manager Dr. Jonathan B. Flores. He added, “Their dedication, resilience, and commitment to serving the City of Pharr exemplify the leadership culture we strive to build. I am proud of their achievements and excited to watch them continue to thrive.”
The City of Pharr looks forward to this exciting transition, celebrating Yuri Gonzalez’s new role as Director of International Commercial Development and welcoming Kenia Gomez as the new Director of the Office of City Communications.
All media inquiries should be directed to Kenia Gomez.
Pictured are (L to R): Kenia Gomez, Director of City Communications
and Yuri Gonzalez, Director of International Commercial Development
MEDIA ADVISORY
Media Contact: Kenia Gomez
Phone: (956) 769-1006
Email: [email protected]
Pharr Public Health to Host Ribbon Cutting for New Breast Milk Donation Site & Wellness Room on Wed., 3/4 @ 11 AM
FOR IMMEDIATE RELEASE
MONDAY, MARCH 2, 2026
Pharr, Texas – The Pharr Public Health Department will host a Ribbon Cutting Ceremony on Wednesday, March 4, at 11:00 AM at Pharr ONE (1121 E. Nolana Loop) to celebrate the opening of a new Breast Milk Donation Site in partnership with Mothers’ Milk Bank at Austin, along with the launch of its new wellness room.
The new milk depot provides a convenient local drop-off site for approved donors, making it easier for local mothers to donate extra breast milk to help premature, sick, and medically fragile infants. Mothers’ Milk Bank at Austin supplies pasteurized donor human milk to hospitals across Texas and nationwide, ensuring vulnerable babies receive lifesaving nutrition when their mother’s own milk is unavailable. Women interested in becoming donors may call 1-877-813-6455 or visit milkbank.org. All screening costs are covered by Mothers’ Milk Bank at Austin.
In addition, Pharr ONE will unveil its new wellness room, a dedicated space designed to support mental and emotional well-being, lactation and milk donation support, stress reduction, and caregiver and community care.
The Wellness Room features:
Dimmable lighting for sensory comfort
Waterfall feature and calming sound machine
Aromatherapy
Meditation and guided breathing tools
Creative arts for stress relief
Movement and light exercise equipment
Self-monitoring health station
The space is designed to provide families with a calming environment to relax, reset, and recharge. The wellness room will be available Monday–Friday, 8:00 AM to 5:00 PM by appointment at (956) 402-4652.
Media is invited to attend.
DETAILS
WHAT: Ribbon Cutting for New Breast Milk Donation Site & Wellness Room
WHEN: Wednesday, March 4, 2026, at 11 AM
WHERE: Pharr ONE (1121 E. Nolana Loop, Pharr, TX 78577)
Pharr City Manager Dr. Jonathan B. Flores Receives National Public Service Award
FOR IMMEDIATE RELEASE
THURSDAY, FEBRUARY 26, 2026
Pharr, Texas – The City of Pharr proudly announces that City Manager Dr. Jonathan B. Flores has been selected as a recipient of the National Public Service Award (NPSA), one of the nation’s highest honors for career public servants.
Presented by the American Society for Public Administration (ASPA) in partnership with the National Academy of Public Administration (NAPA), the National Public Service Award recognizes individuals across local, state, federal, and international government who have made sustained and significant contributions to public service.
Award recipients are selected from all levels of government and nonprofit service organizations. Winners are not chosen by category but based on the depth and impact of their public service careers. Honorees must demonstrate long-term leadership that improves service delivery, strengthens democratic governance, advances social equity, achieves measurable fiscal responsibility, and develops future public sector leaders.
Dr. Flores was recognized for his sustained record of transformational municipal leadership and measurable impact on the City of Pharr.
During his tenure as City Manager, Dr. Flores has:
Strengthened the City’s financial position, increasing reserves and enhancing long-term fiscal sustainability
Advanced major infrastructure initiatives, including international trade and transportation improvements
Championed strategic planning and performance management reforms
Promoted leadership development programs that cultivate the next generation of public servants
Advanced equity-focused initiatives designed to improve the quality of life for residents
Fostered a culture of innovation and continuous improvement across municipal departments
“I am deeply honored to receive the National Public Service Award,” said Dr. Flores. “Public service is a lifelong calling. This recognition reflects the extraordinary work of our City Commission, leadership team, and the dedicated employees who serve the residents of Pharr each day. Together, we are building a stronger, more resilient, and more equitable community.”
The National Public Service Award honors career public servants who, on a sustained basis, have:
Made a profound difference in improving service to the public
Taken calculated risks to achieve meaningful change
Fostered a more democratic society
Served as champions of social equity
Transformed governmental operations to better achieve results
Achieved substantial savings in government
Developed and mentored future public leaders
Dr. Flores’ recognition places him among a distinguished group of national leaders whose careers exemplify integrity, innovation, and impact in public administration.
“We are grateful for Dr. Flores’ leadership, which continues to move our city forward,” said Ambrosio Hernandez, M.D., Mayor of Pharr. “His commitment to fiscal responsibility, innovation, and service to our residents is evident in the progress we see every day,” he continued. “This national honor is well deserved and a proud moment for the entire Pharr community.”
The City of Pharr congratulates Dr. Flores on this prestigious national honor and celebrates his continued commitment to excellence in public service.
City of Pharr Awarded $3.52 Million to Transform International Bridge Operations Through BOLT Project
FOR IMMEDIATE RELEASE
MONDAY, FEBRUARY 23, 2026
Pharr, Texas – The City of Pharr is excited to announce that it has been awarded $3,520,000 in federal funding to advance the Bridge Operations & Logistics Transformation (BOLT) Project, a major investment that will modernize operations at the Pharr International Bridge, enhance public safety, and strengthen Pharr’s role as a national trade gateway. The funding, secured by Congresswoman Monica De La Cruz (TX-15) through the Consolidated Appropriations Act, 2026, will support critical infrastructure upgrades designed to improve efficiency, safety, and traffic flow at the Pharr International Bridge, one of the nation’s most important land ports of entry.
“Investing in South Texas communities is my top priority, and I am proud to deliver $3.52 million for the City of Pharr’s BOLT project,” said Congresswoman De La Cruz. She added, “This funding will streamline logistics and enhance safety for a crossing that is essential to the economic strength of Texas.”
Through the BOLT Project, the City of Pharr will implement comprehensive upgrades at the Pharr International Bridge. Planned improvements include repaving the bridge entry area and key sections of the bridge, transforming the existing canopy into an Outbound Operations Facility for U.S. Customs and Border Protection and the Pharr Police Department, installing a new bridge entry gantry and electronic signage to improve traffic flow and driver communication, and expanding the Bridge Headquarters to provide additional office, law enforcement, and coordination space. Additional safety improvements will include enhanced lighting, upgraded fencing, restriping of traffic lanes, and the establishment of a CBP Import Lot Command Center to centralize inspections and improve interagency coordination.
As the largest land port for produce imports in the United States, the Pharr International Bridge processes $47 billion in trade annually and plays a vital role in the national supply chain. The bridge is a cornerstone of the regional economy, supporting thousands of jobs tied to logistics, warehousing, agriculture, and international commerce. With Pharr’s continued population growth and reliance on trade and logistics, this investment will help ensure the bridge can safely and efficiently accommodate current demand while preparing for future growth.
“Securing this funding is a major win for the City of Pharr and for our entire region,” said Mayor Ambrosio Hernandez, M.D. “The Pharr International Bridge is a vital gateway for trade and economic activity, and these improvements will help us move goods more efficiently, strengthen public safety, and ensure we are prepared for continued growth,” he continued. “We extend our heartfelt appreciation to Congresswoman Monica De La Cruz and our federal partners for securing this funding and for their continued support of critical infrastructure investments in our community,” added Mayor Hernandez.
The BOLT Project, which is expected to start construction in 2026, will deliver long-term public benefits by improving national security, reducing wait times, enhancing traffic flow, and strengthening coordination among agencies. These improvements will support local businesses, improve the movement of goods and national supply chains, and position Pharr to remain a competitive hub for international trade while enhancing safety for both commercial drivers and travelers.
The Board of Commissioners of the City of Pharr met for a regular meeting on Monday, February 2, 2026, and considered an agenda that included the following highlights:
City Recognizes February 2026 as American Heart Month
The Pharr City Commission approved a proclamation recognizing February 2026 as American Heart Month, raising awareness that cardiovascular disease remains the leading cause of death in the United States. The observance encourages residents to learn their key health numbers, adopt heart-healthy lifestyles, and support prevention and early detection efforts. The proclamation was accepted by Mario Lizcano, Administrator of Corporate Affairs at DHR Health, alongside Jo Anna Garza, Business Development Manager, and Dr. Herschl Silberman, MD, Cardiologist with the DHR Health Heart Institute. “We are thankful to have your support and partnership as we continue to provide the community with awareness and education about the importance of good health,” said Lizcano. Adding to the importance of monitoring oneself, Dr. Silberman urged the community to remain educated, proactive, and strong advocates for heart health and support.
Commission Proclaims March 28, 2026, as “Children’s Advocacy Center of Hidalgo County Day”
The Pharr City Commission approved a proclamation declaring March 28, 2026, as Children’s Advocacy Center of Hidalgo County Day, recognizing the critical work of the Children’s Advocacy Center of Hidalgo and Starr Counties in supporting children affected by abuse. The proclamation was presented to Pat Blum and Executive Director Nadia Ochoa. “Our goal is to restore the children and families that are affected through hope, healing, and justice,” said Blum. She shared that over the past year, the Center provided services to 1,831 children who have experienced abuse, including 183 children from the City of Pharr. Blum also highlighted the Center’s upcoming 15th Annual Vinos Wine Extravaganza, set for Saturday, March 28, 2026, at the McAllen Convention Center, an event that helps raise awareness and funding for its vital services. “We are so thankful for your support, our partnership with the Pharr Police Department, and the assistance from our community who continue to help us advocate for these children and families,” added Blum.
City Recognizes Pharr Way Trailblazer of the Month
The Pharr City Commission, in partnership with Keyla Jalife, Director of the Office of Strategic Excellence, proudly recognized Brenda Mireles, Administrative Assistant from the Administration Department, as the Pharr Way Trailblazer of the Month for January. Mireles was selected for her outstanding dedication, compassion, and excellence in service, embodying the values and spirit of the Trailblazer Award. Upon receiving the recognition, Mireles expressed her gratitude, stating, “I want to thank all my mentors that I’ve had along the way, and I look forward to continuing to grow professionally.” The City of Pharr congratulates Brenda Mireles on this well-deserved honor and thanks her for her continued commitment to excellence in service to the community.
City Honors Retiree Jose Antonio “Tony” Padron Sr. for His Dedicated Service
The Pharr City Commission and City Engineer Patricia Longoria proudly recognized Jose Antonio “Tony” Padron, Sr., Construction Inspector for the Engineering Department, on the occasion of his retirement, honoring more than 11 years of dedicated service to the City of Pharr. Since joining the Engineering Department in July 2014, Mr. Padron has brought a wealth of experience and integrity that helped shape the foundation of the city’s infrastructure. “Tony took on his responsibilities with integrity and work ethic, and has made all the difference to growth, stability, and the unity of the Engineering Department,” said Longoria. She added, “His service to the City of Pharr was of the highest caliber and the envy of our local industry.” As a Senior Construction Inspector, he ensured that each project met the highest standards of safety, quality, and precision, leaving a lasting impact on the community. Beyond his technical expertise, Mr. Padron served as a mentor and guiding force, bridging the gap between theory and practice and sharing his knowledge with the next generation of engineers and inspectors. His strong work ethic, leadership, and commitment to excellence will be remembered in the streets and structures of Pharr and in the many professionals who carry his lessons forward. The City of Pharr thanks Mr. Padron for his years of dedicated service and wishes him all the best in retirement!
Pharr Kicks Off 2026 Healthier Texas Challenge
The Pharr City Commission accepted and signed the pledge to officially kick off the City’s participation in the 2026 Healthier Texas Challenge, a free, eight-week statewide initiative that promotes healthier lifestyles through wellness activities and community engagement. City employees will take part in the challenge as teams, while residents are encouraged to participate individually or with family and friends. The City of Pharr is proud to have previously earned the Healthier Texas Challenge title for five years and looks forward to continuing its commitment to health and wellness. “We encourage everyone to participate and look forward to maintaining our title,” said Abel Molina, Special Events Director for the City of Pharr. The 2026 challenge will take place from February 2 through March 29, supporting efforts to improve physical activity and overall well-being for both employees and the community.
Sales Tax Revenues Continue Upward Trend
Pharr City Manager Dr. Jonathan B. Flores announced that the City of Pharr continues to see positive sales tax growth, reflecting strong local economic activity. Year-to-date true growth increased by 14.34% compared to January 2025, with January collections also up 14.34% from the same month last year. For Fiscal Year 2025–2026, fiscal year-to-date sales tax collections increased by 8.68% and are currently 0.19% ahead of budget, helping support essential city services and community investments.
City Reappoints Commissioner Ricardo Medina to Golf Advisory Board
The Pharr City Commission considered and approved a resolution reappointing Commissioner Ricardo Medina to serve on the Tierra Del Sol Golf Advisory Board, continuing his role in providing guidance and oversight for the City’s golf operations.
Featured Events:
Night Under the Stars Valentine’s Day – Saturday, February 14, 2026, Doors Open at 7:30 PM
We invite the community to Night Under the Stars
We’ve got your Valentine’s Day plans covered with a beautiful candle-lit concert under the stars. Enjoy a romantic evening filled with music, and the best part, it’s a FREE event
Saturday, February 14, 2026 Doors Open at 7:30 PM | Concert Begins at 8:00 PM Pharr ONE (1121 E. Nolana Loop, Pharr, TX 78577)
20th Annual St. Patrick’s 5K – Saturday, March 7, 2026, Race Starts Promptly at 8 AM
For 20 years, families, friends, and neighbors have come together for the St. Patrick’s 5K Help us celebrate this special milestone and continue a Pharr tradition that keeps growing. Whether you walk or run, this event is for everyone! Race starts promptly at 8:00 AM.
Saturday, March 7, 2026 8:00 AM 1000 S. Fir Street, Pharr, TX 78577
Pharr EMS Expands Prehospital Care with TRAUMAGEL, First in Rio Grande Valley
FOR IMMEDIATE RELEASE
TUESDAY, JANUARY 27, 2026
Pharr, Texas – The City of Pharr is proud to announce that Pharr EMS has introduced TRAUMAGEL® into its emergency medical response system, becoming the first EMS service in the Rio Grande Valley and south of Houston to use this innovative, life-saving technology.
TRAUMAGEL is a plant-based hemostatic gel designed to control moderate to severe bleeding in seconds. Applied directly to a wound, the gel conforms to the injury site to rapidly control bleeding, helping stabilize patients until they receive advanced medical care. It is supplied in a 30 mL sterile prefilled syringe, requires no preparation, and is easy to apply and remove, making it highly effective in emergency situations.
TRAUMAGEL is the only flowable hemostatic gel with U.S. FDA 510(k) clearance for temporary external use to control moderate to severe bleeding. Developed and manufactured by Cresilon, the product utilizes proprietary hydrogel technology and is the first hemostatic gel deployable by syringe that requires no preparation for traumatic bleeding.
Each Pharr EMS ambulance and command vehicle will be equipped with one unit of TRAUMAGEL, ensuring immediate access during trauma calls. Training for all Pharr EMS staff has been completed, with additional training planned for medical staff within the Pharr Police and Fire Departments to support coordinated emergency response efforts.
Pharr EMS is proud to strengthen pre-hospital care and lead the adoption of advanced emergency medical technologies in the Rio Grande Valley.
Saturday, February 14, 2026
Doors Open at 7:30 PM | Concert Begins at 8:00 PM
Help us celebrate this special milestone and continue a 
$5 registration
Register by Feb. 7 to guarantee your shirt!
Register using this link
