The Board of Commissioners of the City of Pharr met for a regular meeting on Monday, October 21, 2024, and considered an agenda that included the following highlights:
Pharr Proclaims October 21st as “Audrey Zariah Garza Day”
The Pharr City Commission has declared October 21, 2024, as “Audrey Zariah Garza Day” in recognition of Audrey’s remarkable achievements and contributions to her community. Audrey, a talented model and beauty pageant titleholder, was recently crowned All American Miss, a prestigious honor that reflects her grace, poise, and dedication. Starting her journey in pageantry at just six years old, Audrey has proudly held titles such as San Juan Princess Ambassador and South Texas Princess, bringing pride to Hidalgo County. Beyond her success in pageantry, Audrey is deeply involved in her community. She donates blankets to families in need, provides baby supplies to mothers, cheerleads for Capable Kids, and participates in Girl Scouts. Audrey is also a shining example of resilience, having been named Driscoll Miracle Champion for her courage in overcoming the challenges of transverse myelitis, a rare neurological condition. Through her strength and involvement with Driscoll Children’s Hospital, Audrey continues to inspire patients and families. She is now focused on raising awareness about her condition and advocating for children with disabilities, turning her personal challenges into a platform for change. Audrey and her mother were presented with the proclamation by the city commission. “We are so proud of all that you do for your community, your positive attitude, and we celebrate your for your many accomplishments and accolades,” Mayor Ambrosio Hernandez, M.D. stated. “You are an example that the sky is the limit and I am especially proud to so all that you are doing to give back to others,” he added.
Pharr Declares October as “Manufacturing Month”
The Pharr City Commission has declared October 2024 as “Manufacturing Month” to recognize the vital role manufacturing plays in Texas’ economy. With over 24,000 manufacturing firms statewide, 362 in Hidalgo County, this sector contributes more than 11% of Texas’ total output, including $309.6 billion in exports in 2022. Manufacturing employs 7% of the Texas workforce, with 978,000 employees across the state and 7,000 in Hidalgo County. Manufacturing in Reynosa, Mexico, also contributes significantly, with $35 billion in goods crossing through the Pharr International Bridge, representing 70% of total trade. Manufacturing also funds public services and provides well-paying jobs, with an average wage of $1,041 in Hidalgo County. Events throughout the month will showcase modern manufacturing and career opportunities, encouraging support for local products. The proclamation was accepted by Victor Perez, President/CEO of the Pharr EDC, Mike Willis, Executive Director, South Texas Manufacturers Association (STMA), Karina Lopez, Economic Development Manager, Pharr EDC, Belinda Vargas, CTE Coordinator, PSJA ISD, and Rey Perez, Board Member, Pharr EDC. “This month is focused on educating our students, community, and industry about manufacturing and its importance to our economy,” said Mr. Willis. The Pharr EDC, PSJA ISD, and STMA have partnered to host a Manufacturing Day event for PSJA ISD CTE students. They will have the opportunity to meet with companies from Pharr and the region that play a critical role in manufacturing.
Pharr Fire Department Recognized by the Texas Municipal League for “She’s My Hero” Program
The Pharr City Commission recognized Fire Chief Pilar Rodriguez and the Pharr Fire Department for receiving the Texas Municipal League’s Excellence in Service Award for their “She’s My Hero” Program. This initiative, now in its third year, introduces girls aged 6 to 17 to the firefighting profession, encouraging them to consider a career in fire service. The program is led entirely by Pharr’s 12 women firefighters, who serve as role models and teach participants about the duties of a firefighter. Chief Rodriguez emphasized the importance of providing young girls with strong female role models in the field. “They give teenage girls a role model to look up to and show them that they can also be firefighters,” said Chief Rodriguez.
City of Pharr Earns Prestigious Gold Scenic City Certification, Recognizes Development Services
The City of Pharr was honored with the “Gold Scenic City Award” by Scenic Texas at the Texas Municipal League’s (TML) Annual Conference, recognizing its commitment to high-quality municipal standards and long-term planning. Kimberly Mendoza, Director of Development Services, and her team were celebrated for their leadership in earning this distinction. The Scenic City Certification Program evaluates cities based on their infrastructure, streetscapes, and urban development practices. Pharr’s Gold certification highlights its dedication to initiatives such as urban forestry, scenic roads, green space, and historic preservation. This achievement reflects Pharr’s proactive efforts to enhance its visual infrastructure, promoting beauty and sustainability in public spaces. “We are proud to be recognized for continuing to implement high-quality scenic standards for public roadways and open spaces,” said Mendoza. She noted that Pharr previously held Silver certification and was thrilled to advance to Gold this year, reinforcing the city’s commitment to building a thriving, scenic community.
Featured Events:
Pharr PD Trunk or Treat – Thursday, October 31, 2024, from 6 PM to 9 PM
Candy, costumes, vendors, and community! Join the Pharr Police Department for a safe and fun Trunk or Treat event filled with goodies and local vendor booths.
Salute to Veterans Parade & Fireworks- Saturday, November 9th starting at 5:30 PM
Mark your calendars for our annual Salute to Veterans Parade & Fireworks.
Avocado Festival 2024 Draws Record-Breaking Crowd for a Spectacular Celebration in Pharr
FOR IMMEDIATE RELEASE
TUESDAY, OCTOBER 15, 2024
Pharr, Texas – The City of Pharr is proud to announce the incredible success of Avocado Festival 2024, which drew over 20,000 attendees from across the Valley and beyond! Held on Saturday, October 12, in the heart of Downtown Pharr, this year’s festival not only celebrated all things avocado but also the city’s pivotal role in the produce industry as a gateway to fresh fruits and vegetables for the entire nation.
The festival is part of the “Fresh on the Border” initiative, which celebrates the start of the produce season each October at the Pharr International Bridge. The Pharr International Bridge is the leading U.S. produce crossing, handling more than 60% of the nation’s fresh fruits and vegetables, including avocados, and ensuring communities across the country are nourished year-round. By recognizing the importance of fresh produce, especially avocados, Avocado Festival 2024 paid tribute to Pharr‘s contributions to both local and national food supply chains.
In collaboration with the Pharr Economic Development Corporation (EDC), the Greater Pharr Chamber of Commerce, and the Pharr International Bridge, the City of Pharr was excited to host a day filled with fun, food, and festivities that highlighted the city’s vibrant produce industry and economic strength.
The festival featured an unforgettable lineup of live performances, including Trey Gonzalez, Mesteño, Red – Taylor Swift Tribute, La Casetera, and country music sensation Chris Young, who wowed the crowd as the festival’s headliner. Over 140 local food and market vendors displayed culinary creations and handcrafted goods, while 150 car show participants showcased their unique vehicles, adding to the excitement.
Attendees also enjoyed family-friendly carnival rides, the ever-popular guacamole and avocado costume contests, lucha libre, a petting zoo, and much more, making this year’s festival an extraordinary community event.
Mayor Ambrosio Hernandez, M.D. commented, “Avocado Festival 2024 was not only a celebration of our community and culture, but also a recognition of Pharr’s vital role in distributing fresh produce, especially avocados, across the country. The festival is a testament to our city’s economic vitality and our dedication to bringing the best of Pharr to the world.”
A special thank you to Valley Metro for providing Park and Ride services, ensuring smooth transportation for all. The success of this year’s festival would not have been possible without the support of the Avocado Festival Committee, our sponsors, and the dedicated efforts of the city commission.
As Pharr continues to lead in the fresh produce industry through its international bridge, the city looks forward to continuing to grow this tradition next year, building upon the legacy of Avocado Festival with even more excitement and community spirit.
Pharr Bridge Celebrates 30 Years of “Connecting Two Nations” with 11th Annual Produce Season Kickoff
FOR IMMEDIATE RELEASE
TUESDAY, OCTOBER 15, 2024
Pharr, Texas – The City of Pharr proudly kicked off the 11th annual official start of the 2024-2025 Produce Season at the Pharr International Bridge during a celebratory event held on Thursday, October 10, 2024. This milestone marked the 30th anniversary of the bridge’s mission of “Connecting Two Nations” and underscored its vital role in facilitating the movement of fresh produce across borders.
The celebration attracted city officials, produce growers, importers, distributors, consumers, and dignitaries from both sides of the border, highlighting the Pharr International Bridge’s ongoing leadership in trade, agriculture, and commerce.
As the third-ranked port in Texas for trade with Mexico and the seventh-largest and fastest-growing land port of entry nationwide, the Pharr International Bridge is central to North American trade and agriculture. The bridge handles over 65% of the nation’s fresh produce imports from Mexico, contributing to more than $47 billion in annual trade and playing a crucial role in boosting the economy at local, state, and national levels.
“The Pharr International Bridge has proudly held the title of the number one produce bridge in the nation, and this event was a testament to our commitment to connecting growers in Mexico with consumers in the U.S.,” said Luis Bazan, Pharr International Bridge Director. “Celebrating our 30th anniversary was an exciting moment for us, and everyone looked forward to this event; it was different, fun, and exciting,” he added.
The kickoff marked one of the busiest and most impactful times of the year for the Pharr International Bridge, emphasizing its essential role in sustaining the flow of fresh goods that benefit millions, while supplying a rich bounty of fruits and vegetables to the United States.
“This was not just a regular ribbon-cutting; we literally cut the first piece of produce for the season,” noted Cindy Garza Reyes, Pharr Assistant City Manager/Director of External Relations. “What started as a small gathering of 40 individuals has now grown to well over 150 participants, showcasing the dedication of the City and our Bridge Department,” said Garza. She added, “Pharr has been instrumental in expanding connections within the industry, and we look forward to another successful season.”
The event also featured the vibrant 3rd annual “Taste of Trade,” where local chefs and restaurants transformed a bounty of fresh produce into mouthwatering culinary creations. Guests were treated to a true farm-to-table experience, giving them the opportunity to savor the flavors of the region, and as a special bonus, every attendee took home their own selection of freshly harvested produce to enjoy!
The City of Pharr thanks all attendees for participating in this time-honored tradition as they kicked off the 2024-2025 Produce Season and celebrated three decades of connecting nations and driving trade.
The Board of Commissioners of the City of Pharr met for a regular meeting on Monday, October 7, 2024, and considered an agenda that included the following highlights:
Pharr Proclaims October 6-12, 2024 as “Fire Prevention Week”
The Pharr City Commission has proclaimed October 6-12, 2024, as “Fire Prevention Week,” emphasizing the importance of fire safety, particularly in homes where fire poses significant risks. In 2022, over 2,700 individuals lost their lives, and fire departments responded to 360,000 home fires across the U.S. The proclamation highlights the critical role of working smoke alarms, which can halve the risk of fire-related deaths by providing early warnings. Pharr residents are encouraged to install and regularly test smoke alarms, create fire escape plans, and remain vigilant, with first responders dedicated to fire prevention and education efforts. This year’s theme, “Smoke Alarms: Make Them Work for You,” underlines the necessity of functional smoke alarms for safety. Pharr Fire Chief Pilar Rodriguez and members of the Pharr Fire Department including “Sparky” the Fire Dog accepted the proclamation. Chief Rodriguez urged residents to ensure they have fire alarms installed in all bedrooms and common spaces to detect fires and prevent serious injuries.
City Declares October 7th as “World Teacher’s Day”
The Pharr City Commission has proclaimed October 7, 2024, as “World Teacher’s Day,” recognizing the vital role teachers play in shaping the city’s future through high-quality education. The proclamation emphasizes that teacher quality is a key factor in student success, highlighting the dedication, resilience, and innovation that educators bring to their profession and communities. The community is encouraged to show support for teachers by displaying light blue ribbons outside homes and businesses during the week of October 5. This initiative reflects the city’s commitment to celebrating and supporting its educators for their essential contributions to students’ growth and success. Ana González, Executive Director of Teach For America Rio Grande Valley, and members of her team accepted the proclamation. “We are proud to highlight the amazing work teachers do in our community every day to educate our students and transform lives,” said Gonzalez. “Thank you to the City of Pharr for recognizing this important work and always supporting our teachers,” she added.
Pharr City Commission Appoints Members to Pharr Memorial Library Board
The Pharr City Commission has approved a resolution to appoint/reappoint two members and one ex-officio member to the Pharr Memorial Library Board. Diana Cuevas and Delia Soza were appointed as new members. These appointments ensure continued leadership and support for the library’s mission to serve the community. The appointed individuals will help guide the library’s development and services, contributing to its role as an educational and cultural resource for the city.
Featured Events:
Avocado Festival – Saturday, October 12, 2024, starting at 2 PM
Fire Prevention Month Event- Thursday, October 17, 2024, from 6 PM to 9 PM
Trail of Terror- October 25, 26, and 27 from 7:30 PM to 10:30 PM
The Original Trail of Terror is back!
Do you have what it takes to walk through this terrifying experience?
Join us on October 25th to the 27th at the Pharr Vanguard Nature & Birding Center from 7:30-10:30 PMfor a frightful walk.
Don’t forget to wear comfortable shoes—you’ll need them for this eerie walking trail! Tickets for this FREE TICKETED EVENT will be available on MONDAY, October 14th, at our Special Events Building (209 W Newcombe Park Ave) starting at 8 AM.
Can you escape the terror?
Salute to Veterans Parade & Fireworks- Saturday, November 9th starting at 5:30 PM
Mark your calendars for our annual Salute to Veterans Parade & Fireworks.
MEDIA ADVISORY
Media Contact: Yuri Gonzalez
Phone: (956) 310-2139
Email: [email protected]
Pharr International Bridge to Host Trade Talks with Key Industry Leaders on Fri., 10/11 @ 8:30 AM
FOR IMMEDIATE RELEASE
TUESDAY, OCTOBER 8, 2024
Pharr, Texas – The Pharr International Bridge is excited to present its latest Trade Talks series, bringing together a dynamic group of diverse trade associations and industry organizations. This event will provide valuable insights into the latest economic, geopolitical, and supply chain trends, with a focus on the complexities of international trade and its impact on global markets and consumers.
The event will take place on Friday, October 11, 2024, from 8:30 AM – 5:30 PM at the Pharr Development & Research Center (850 W. Dicker) in Pharr.
Keynote Speaker Georgina Estrada Aguirre, representing the World Customs Organization (WCO) and the Asociación de Mujeres Aduaneras, will lead a lunchtime discussion on trade and customs topics critical to the industry.
Advance registration is required. Participants can register online via the following link: https://form.jotform.com/242458769532165. For more information, contact Vanessa Guzman at [email protected] or call (956) 402-4660.
All media and the public are invited to attend.
DETAILS
WHAT: Pharr International Bridge Hosts Trade Talks
WHEN: Friday, October 11, 2024 from 8:30 AM – 5:30 PM
WHERE: Pharr Development & Research Center (850 W. Dicker Rd., Pharr, TX 78577)
MEDIA ADVISORY
Media Contact: Yuri Gonzalez
Phone: (956) 310-2139
Email: [email protected]
Pharr International Bridge to Host 11th Annual Produce Season Kickoff on Thu., 10/10 at 10 AM
FOR IMMEDIATE RELEASE
MONDAY, OCTOBER 7, 2024
Pharr, Texas – The City of Pharr is excited to announce the official Start of the 2024-2025 Produce Season at the Pharr International Bridge. Please plan to join us for this year’s event, marking a major milestone as the Pharr International Bridge celebrates 30 years of “Connecting Two Nations” and facilitating the movement of fresh produce across borders.
The celebration will take place at 10 AM on Thursday, October 10, 2024, at the Pharr International Bridge (9900 S. Cage Blvd.).
Join us in commemorating this milestone as city officials, alongside produce growers, importers, distributors, consumers, and dignitaries from both sides of the border, gather to celebrate the Pharr International Bridge’s continued leadership in trade, agriculture, and commerce.
As the third-ranked port in Texas for trade with Mexico and the seventh-largest and fastest-growing land port of entry nationwide, the Pharr International Bridge is at the heart of North American trade and agriculture. Handling over 65% of the nation’s fresh produce imports from Mexico and driving more than $47 billion in annual trade, the Pharr Bridge plays a crucial role in boosting the economy at the local, state, and national levels.
The Pharr International Bridge is a vital driver of Pharr’s economy, moving fresh produce from farm to table and supporting trade that fuels regional growth. The start of the produce season marks one of the busiest and most impactful times of the year, highlighting the bridge’s key role in connecting nations and sustaining the flow of fresh goods that benefit millions.
We hope you join the City of Pharr and the Pharr International Bridge for this time-honored tradition as we kick off the 2024-2025 Start of the Produce Season and celebrate 30 years of connecting nations and driving trade.
All media and the public are invited to attend. Registration is required, please register here to participate.
DETAILS
WHAT: 2024-2025 Start of the Produce Season in Pharr
WHEN: Thursday, October 10, 2024, from 10 AM – 12 PM
WHERE: Pharr International Bridge (9900 S. Cage Blvd., Pharr, TX 78577)
Join the Pharr Police Department for a safe and fun Trunk or Treat event filled with goodies and local vendor booths.
209 W Newcombe Park Ave) starting at 8 AM.
Mark your calendars for our annual Salute to Veterans Parade & Fireworks.
5:30 PM – Parade
