
CITY OF PHARR
STRATEGIC PLAN
2022 | 2027




STRATEGIC OBJECTIVES

SERVICE EXCELLENCE
- Support the City’s culture of “Excellence
Every Day” by providing equitable access
to efficient, effective, and culturally
responsive services. - Support a diverse, high-performing, and
engaged workforce. - Train and develop a skilled and resilient
workforce.
INFRASTRUCTURE
- Expand and maintain city roadways.
- Maintain and improve storm water
drainage system. - Maintain superior water quality and
supply. - Maintain and improve wastewater
system. - Develop and install the citywide
broadband infrastructure. - Maintain and improve city buildings,
facilities, and capital equipment.
SAFE & SECURE COMMUNITY
- Continue efforts to build trust,
transparency, and accountability in the
City’s policing services. - Optimize fire protection services.
- Ensure high quality EMS care and services.
- Maintain emergency dispatch time for
Public Safety. - Enhance community preparedness for
natural disasters and other emergencies.
QUALITY OF LIFE
- Enhance cultural and recreational
programs, events, and facilities. - Support an environment that fosters
health and wellness. - Improve community appearance.
SOUND GOVERNANCE & FISCAL SUSTAINABILITY
- Maintain the financial stability of the City.
- Expand internal controls and receive
clean opinion from external auditors. - Continue to excel in fiscal transparency.
- Support a transparent and inclusive
government.
ECONOMIC VITALITY
- Develop Pharr’s image as a regional
destination to work, live, and play. - Create opportunities that encourage
investment in commercial and residential
areas. - Optimize the operations of the Pharr
International Bridge.

PURPOSE OF THE STRATEGIC PLAN
The Strategic Plan is designed to guide the work and future progress of the City of Pharr. The plan articulates the Vision and Mission of the City and establishes a set of Strategic Objectives, Goals, and Action Plans to guide its decision making. Successful implementation will require that each staff member understands their unique role in carrying out specific Strategic Goals and Actions. The Strategic Plan will be updated annually based on the accomplishments of the City and any changes or obstacles that may be encountered. The City of Pharr’s Strategic Plan represents the efforts of many dedicated public servants who are committed to providing exceptional municipal services for the community. By working together, the City’s Strategic Plan will certainly be accomplished because, “We Are Team Pharr!”