Office of City Communications

Welcome to the official homepage of the Office of City Communications. Our team is committed to enhancing community life through effective media outreach. We strive to serve residents, support the city’s development, and collaborate to create a stronger, more connected community.  

Our Mission

Our mission is to effectively share Pharr’s achievements, initiatives, and opportunities, fostering transparency, engagement, and trust within the community. We work to promote the city’s unique identity while enhancing its reputation. Through innovative, accessible, and efficient communication, we aim to support a thriving, safe, and sustainable community. Our department is dedicated to delivering accurate and responsible information that directly impacts our residents through our social media platforms.  

Our Goals

• Enhance Transparency and Communication – Provide timely, accurate, and accessible information to keep the community informed about important events, policies, and initiatives.   

• Promote a Positive Public Image – Promote the city’s achievements, culture, events, and initiatives to enhance its recognition and appeal at regional, national, and global levels. 

• Leverage Technology and Innovation – Adopt new trends and digital strategies to improve the effectiveness and reach of communication services. 

• Strengthen Crisis and Emergency Communication – Provide rapid, reliable updates during emergencies to ensure public safety and awareness.